Booksellers, who can see hundreds of books on a daily basis, are especially susceptible to pretty books and the urge to take them home. As a former bookseller, I can testify that prettiness does create more goodwill toward a book—and makes it more likely that a reader will stop and read the synopsis. The following list is a roundup of book cover embellishments that excite booksellers (and one that doesn’t).
Within the past few years, there has been a rise in independent publishers opening their own brick-and-mortar shops. By combining a bookstore and a publishing house, a company can bring in profits at different times and stay informed about what is selling on the market.
A smart book marketer knows to consider any opportunity to position a book to be sold. Sometimes this requires thinking outside the bookstore box. While specialty market sales might not make up the bulk of all book sales, they still add up and can provide a wider range of visibility for your upcoming title.
I’ve never read Harry Potter. But I have reasons. The phenomenon of Harry Potter nearly cost me my sanity. I was in high school when Harry Potter and the Sorcerer’s Stone was released. I didn’t read it. By 2003, when Order of the Phoenix was about to be published, I was working at the Barnes […]