Have you ever fallen prey to a beautiful book and bought it simply because it was pretty? Cover designers work hard, and well-made covers are usually responsible for someone stopping to browse. A similar phenomenon happens with preorder gifts, which leave readers desiring more than just the story.
Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.
Like it or not, review bloggers and social media influencers are still some of the best people to help promote your book. It doesn’t matter how many ads or social media posts you’ve created for your book if no one who matters is talking about it. The power that makes an influencer so, well, influential is called word-of-mouth marketing.
Not only does reading the submission guidelines tell you something about the agent or publisher you’re trying to impress, but it also tells that agent or publisher something about you. Don’t believe me? Here are five reasons you should obsess over submission guidelines.
Reviews are an important part of marketing a book, but how do you get those reviews?
Ooligan has several department managers who most closely correlate to positions you would find in a standard press, including a digital department lead, a design lead, a social media lead, a marketing lead, a copy chief, a managing editor, two acquisitions leads, and two publisher’s assistants. For anyone keeping track, that’s ten department managers. There are independent presses all over the country that operate with an entire staff of fewer than ten people, let alone ten managers. But the truth is, Ooligan doesn’t operate with ten managers: it operates with seventeen.