When so much original content is accessible for little to no cost online in digital form, why is that this content is being turned into and sold as physical books, and what does this say about the value of a book? perhaps this strange concept can be mutually beneficial for both the consumer and the publisher.
Marketing is easily one of the most expensive parts of making a book, and with digital media here to stay, publishers use any digital marketing tools they can for promotion.
Microcosm, an independent publishing house in Portland, announced in July 2018 in Publishers Weekly that it will be taking back control over its distribution for the press. The book and zine publisher, which was previously distributed by PGW/Ingram, decided to keep distribution efforts in-house and off the shelves of the large chains, starting in 2019. In the spirit of self-distribution, as inspired by Microcosm, here are some tips for hand-to-hand sales in publishing.
During the cooler months here in the Pacific Northwest, many of us can be found taking refuge indoors from the harsh weather raging outside, bundled in layers of sweaters or (comfortably, safely) smothered under blankets. And, if you’re anything like me, your reading list and Netflix queue are dwindling as you burn through them faster than logs in a fireplace. Fear not, my chilly children, for I have compiled yet another list, this time to help you fill those drizzly, blizzardy, blustery days. Following are my suggestions for how to pair some Ooligan Press titles with documentaries.
Why does everything someone writes have to be entirely original anyway? Writing is fun and it’s a craft one must practice to master.
While we could go around for hours about the costs of an ebook version of a book versus others, there’s another part of the general consumption of ebooks that should be discussed. Perceived value is just as important as actual cost.