These same celebrities we watch on TV, whose lives seem to be occupied with drama, business ventures, bad grammar, fashion shows, shopping trips, and traveling across the country that you have no choice but to wonder when, if ever, do they find the time to write a 200-300 page novel?
You don’t want the book and beer to overpower or distract from the other. If you’re new to Oregon, I’ve got a couple of suggestions to help you choose the best beer to pair with your latest purchase from Ooligan.
Should we then, as publishers, be paying more attention to coffee shops as a means of marketing? Would more upper-class shops be willing to display, or even review, some of our titles? Or is it inevitable that those owners will continue to sneak into Goodwill, bargain shopping for books that are worn, falling apart, and unwanted? Is it even worth putting our books in places that were intended to be ignored?
Contact lists are painstakingly cultivated and relentlessly revised until, from the blood, sweat, and tears put into its conception, a list of names, emails, and resources is birthed. This process is exhausting and often seems never-ending for those working on them. Here’s how we made it and what happened after.
Ooligan Press gives graduate students the unique opportunity to produce a book from acquisitions to publication. However, much of the work we do as students in the publishing program involves marketing our books. Students are either brainstorming ways to promote our releases by looking for target audiences, producing marketing documentation, or doing dozens of other marketing related assignments throughout our degrees. Some of those tasks may feel nebulous at first, and we know some of our incoming students aren’t completely aware of how to perform some of the assignments given by project managers. So as a way to inform those who are unfamiliar with what the marketing department does, we are dedicating this week’s blog to elucidate how the marketing department can help you.
Every day there’s another story about how Amazon is changing the marketplace, and not just for books. Because I think we ignore Amazon (and others) at our peril, I turn to “The Shatzkin Files” to stay informed.