The iGeneration. The generation of 250-character tweets, six-second TikToks, and fifteen-second Instagram stories. Generation Z has an estimated attention span of just eight seconds, but that doesn’t mean they don’t pay attention. How can marketers get Gen Z to decide that their books are worth picking up? Below are three ways to reach Generation Z.
One word: Fabio
Not getting your books on time? Putting the blame on Black-owned bookstores does more harm than good. Take some time to understand where the problem starts and why, during a global pandemic, we should aim to be more understanding.
The process of publishing a book has many moving parts. The marketing team needs to be studying their audience while the copyeditors and fact-checkers are working on the manuscript. The design team is creating the perfect cover while the author is trying not to have their third mental breakdown. There’s a lot going on. Things are constantly moving, going, working. But when you’re looking at it as an archivist, when the work is done, everything is still.
For grammar experts and novices alike, compiled here is a short list of books dedicated to presenting the particulars of the English language in an accessible, engaging, and fun (yes, fun!) way.
I have a confession: I hoard books. I know the problem is bad because my cat keeps knocking over the teetering “to read” pile on my nightstand. Over the years, I’ve gotten some books I think are pretty cool, and I became curious about how much my collection was actually worth. Through a chat with the friendly folks in the Rare Book Room at Powell’s, I got a better idea of what collectors look for and what gives used books value. When I got home, I grabbed my copy of CHOKE by Chuck Palahniuk and put my lessons to the test.