Everyone loves to read in coffee shops; a warm cup of coffee or tea and soft jazz piping through the speakers—what’s not to love? The problem is that all the coffee shops tend to close in the afternoon or early evening. When the sun goes down in the city, where’s a book lover to go?
With print sales booming once again, it is more important than ever to reimagine the way that literature is consumed and subsequently shared. The successful launch of Harry Potter and the Sorcerer’s Stone in full color in 2020 did just that. Revisiting the most revered mid-grade YA fantasy of all time satisfied the varied interests and intentions of collectors, original readers, and emerging readers alike.
It is important that designers capture the light-hearted, feel-good nature of a contemporary romance story through its cover design in order to gain the attention of readers.
According to Michael Shymanski, one of Ooligan’s Acquisitions Managers, think of your first page as the reader’s initial impression, much like “meeting your friend’s spouse for the first time.” First impressions can be insignificant, even disastrous, or they can be absolute magic. If the magic is there, an editor will know it immediately.
Learning how to navigate relationships with authors is an essential part of being in the industry. There is bound to be some disagreement with the way the book is being edited, designed, marketed, and publicized. As the publicity manager for Ooligan Press, I have been in delicate situations where everyone’s feelings must be taken into account. And the most important thing I’ve learned from going through these slightly awkward situations is that communication is king.
One of the perhaps forgotten challenges to writing and publishing books is explaining to others what it’s about. In the publishing world, this struggle is combated with what we know as “comp titles,” which Penguin Random House defines as “an elevator pitch for your book.”