What makes your favorite book your favorite? Most answers focused on content will include positive story elements related to characters, language, etc. These effective books and our interactions with them rely on the communication of a story, experience, or information through the “text” of the inside, the interior design. Along with the contents of a book, it is important that readers shape meaning, glean information, or immerse themselves in a text. If the text and interior elements do not have a familiar and clear structure separating different chapters or ingredients from steps, the product runs afoul of difficulty and confusion and invites criticism. By orienting the text to fit the market, reader, and content in the clearest way possible, books are memorable because of the choices made through interior design.