You might think that compared to writing an entire book, selecting a title would be easy. In reality, however, crafting an effective title is a finely-tuned art that usually requires a great deal of analysis and strategy on the part of the author and publishing team.
A book’s cover and title are the first two things that a person comes in contact with, and thus are the first clues as to what that book is about. A good title and cover both need to accurately convey the content while also making it easier for the reader to figure out the general genre and topics covered as well as make it stand out from others in its genre at the same time. That’s a tough order to fill! Here’s how the team for the upcoming Spring 2019 title is handling this part of the process.
In the weeks since our last update, we have made great progress in the earliest stages of book production. We have selected a publication date for this special collection: October 11, 2016. Our budget has been established, and our tipsheet is coming together with a finalized author bio, the book description, a few highlighted selling […]