Sit in a room full of English majors long enough, and you’ll eventually hear someone groan, “Ugh… math.” The topic may be differential calculus or how to split the tab, but the sentiment is always the same. Why, the lover of words bemoans, do we have to take a break from talking about books to do things with numbers?
book sales
Shatzkin Keeps His Eye on Amazon
By Pam Wells
Every day there’s another story about how Amazon is changing the marketplace, and not just for books. Because I think we ignore Amazon (and others) at our peril, I turn to “The Shatzkin Files” to stay informed.
How Important Are Awards, Anyway?
By Roberta Kelley
Awards can be a great way to score some positive publicity for a book. If your marketing materials include awards, the book becomes not just a book, but a book with merit. This is not to say books without awards are meritless—there are just too many great books out there. Many factors dictate award eligibility, […]
It’s All About the Books: An Interview with Gary Lothian, Sales Representative for Ingram Content Group
By Paige O'Rourke
The best part is the finding of a book that you’re really excited about. I see anywhere from 400 to 500 books in a season, of which I read about 80-100. I try to give my enthusiasm to the book buyer so that they can bring a book into their store and hopefully be just as excited when they try to sell it to their customer. So, for me, it’s the discovery of new books.