Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.
book sales
Booktok: Is Tiktok Selling Books?
By Emma St. John @emmacathryyn
Madisen Kuhn woke up one February morning to find that her self-published poetry book from five years ago was suddenly on Amazon’s list of best sellers. How? A viral video.
Independent Bookstores Aren’t Dead, but Here’s How You Can Help Them Survive
By Rachel Lantz
Without a doubt, 2020 was a difficult year, and these difficulties have extended to our neighborhood independent bookstores. These independent bookstores have had to close, shift their business models, and more to survive during the pandemic, but they are not dead yet. Here’s why and how you can help these stores survive.
Book Sales, Or Math for English Majors
By Grace Evans @gracemalizia
Sit in a room full of English majors long enough, and you’ll eventually hear someone groan, “Ugh… math.” The topic may be differential calculus or how to split the tab, but the sentiment is always the same. Why, the lover of words bemoans, do we have to take a break from talking about books to do things with numbers?
Shatzkin Keeps His Eye on Amazon
By Pam Wells
Every day there’s another story about how Amazon is changing the marketplace, and not just for books. Because I think we ignore Amazon (and others) at our peril, I turn to “The Shatzkin Files” to stay informed.
How Important Are Awards, Anyway?
By Roberta Kelley
Awards can be a great way to score some positive publicity for a book. If your marketing materials include awards, the book becomes not just a book, but a book with merit. This is not to say books without awards are meritless—there are just too many great books out there. Many factors dictate award eligibility, […]