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book sales

Book Marketing on a Budget for Indie Authors

By Kaylee Lovato

January 19, 2022 by OoliganPress Leave a Comment

Book Marketing on a Budget for Indie Authors

Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.

Filed Under: Marketing Tagged With: ads, advertisement, amazon, audience, Book Promotion, book sales, budget, content, fiction, independent, indie authors, indie press, Indie Publishing, Marketing, promotion, Rob Dircks, sales, science fiction, Self-Publishing, Social Media, spreadable, spreadable media

Booktok: Is Tiktok Selling Books?

By Emma St. John @emmacathryyn

August 16, 2021 by OoliganPress

Booktok: Is Tiktok Selling Books?

Madisen Kuhn woke up one February morning to find that her self-published poetry book from five years ago was suddenly on Amazon’s list of best sellers. How? A viral video.

Filed Under: Marketing Tagged With: book lover, book marketing, book recommendations, book sales, books, booktok, Marketing, marketing strategies, ooligan press, publishing, Social Media, social media marketing, target audience, tiktok

Independent Bookstores Aren’t Dead, but Here’s How You Can Help Them Survive

By Rachel Lantz

July 28, 2021 by OoliganPress Leave a Comment

Independent Bookstores Aren’t Dead, but Here’s How You Can Help Them Survive

Without a doubt, 2020 was a difficult year, and these difficulties have extended to our neighborhood independent bookstores. These independent bookstores have had to close, shift their business models, and more to survive during the pandemic, but they are not dead yet. Here’s why and how you can help these stores survive.

Filed Under: Marketing Tagged With: book sales, bookshop, bookstores, Covid, covid-19, Independent Bookstores, Indie Bookstores, local bookstores

Book Sales, Or Math for English Majors

By Grace Evans @gracemalizia

May 28, 2018 by OoliganPress Leave a Comment

Book Sales, Or Math for English Majors

Sit in a room full of English majors long enough, and you’ll eventually hear someone groan, “Ugh… math.” The topic may be differential calculus or how to split the tab, but the sentiment is always the same. Why, the lover of words bemoans, do we have to take a break from talking about books to do things with numbers?

Filed Under: Manager Monday Tagged With: Authors, book sales, distribution, Local, math, Montana, Oregon, Pacific Northwest, Portland, press, publishing, readings, royalties, sales, small press, spreadsheets, Washington, writers

Shatzkin Keeps His Eye on Amazon

By Pam Wells

October 6, 2017 by OoliganPress Leave a Comment

Shatzkin Keeps His Eye on Amazon

Every day there’s another story about how Amazon is changing the marketplace, and not just for books. Because I think we ignore Amazon (and others) at our peril, I turn to “The Shatzkin Files” to stay informed.

Filed Under: Publishing Tagged With: agency pricing, amazon, author platforms, author strategies, Authors, book sales, books, branding, digital publishing, eBooks, Mike Shatzkin, print books, publishing, Shatzkin Files

How Important Are Awards, Anyway?

By Roberta Kelley

September 9, 2015 by OoliganPress Leave a Comment

How Important Are Awards, Anyway?

Awards can be a great way to score some positive publicity for a book. If your marketing materials include awards, the book becomes not just a book, but a book with merit. This is not to say books without awards are meritless—there are just too many great books out there. Many factors dictate award eligibility, […]

Filed Under: Publishing Tagged With: awards, book sales, bookselling, literary awards

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