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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Book release

How to Write an Effective Press Release

By Emma St. John @emmacathryyn

January 17, 2022 by OoliganPress Leave a Comment

How to Write an Effective Press Release

The purpose of a press release is to make news and generate publicity, and they’re an incredibly effective way to get that attention, but not if they aren’t written effectively.

Filed Under: Manager Monday, Publicity Tagged With: announcement, AP Style, author interviews, blurbs, book announcement, book launch, book press kit, book publicity, Book release, book reviews, brand awareness, how to, journalistic, launch party, liaison, media, media coverage, media relations, newsworthy, praise, press, press coverage, press kit, press releases, publicity, writing

Launching Faultland With a Scavenger Hunt

By Luis Ramos @luissoto805

August 23, 2021 by OoliganPress Leave a Comment

Launching Faultland With a Scavenger Hunt

After launch, the project team was hard at work conducting social media marketing and spreading the word about Faultland. While Suzy was busy visiting multiple podcasts and giving interviews, Ooligan was not quite ready to hand over the full weight of the marketing just yet. We still had one more trick up our sleeve: a Portland scavenger hunt.

Filed Under: Marketing Tagged With: book launch, book marketing, Book release, faultland, marketing strategies, Portland, Scavenger Hunt, selling books, social media strategies

Live Author Events, Made Virtual

By Kendra Ferguson

July 16, 2021 by OoliganPress Leave a Comment

Live Author Events, Made Virtual

The screen can’t replicate the smell of a bookstore, the hug of a friend that you meet there, or the simple excitement of seeing an author you love in person. And let’s not forget the palpable energy you feel being in a room full of people who are attentively listening to a reading of delightful prose. Despite these shortcomings, it appears that virtual events have some winning qualities after all.

Filed Under: Marketing Tagged With: Author events, author reading, book launch, Book release, crowdcasting, live book event, online event, reading events, virtual book release, virtual event, virtual live, Zoom

FAULTLAND’s Digital Launch

By Cole Bowman

May 24, 2021 by OoliganPress Leave a Comment

FAULTLAND’s Digital Launch

On March 30, 2021, Ooligan Press launched Suzy Vitello’s debut adult novel, Faultland, with a virtual launch party that not only celebrated the book itself, but also it’s journey from an idea in Suzy’s mind to a beautiful novel that is already gaining wide acclaim. During the launch, Suzy answered questions, did a short reading from the novel, and engaged in an insightful conversation with fellow author and moderator for the evening, Monica Drake.

Filed Under: Start to Finish Tagged With: book events, book launch, Book release, currently reading, faultland, indiepress, New Release, pdx, Portland, specific

The Anatomy of a Press Kit

By Alexandria Gonzales

January 18, 2021 by OoliganPress Leave a Comment

The Anatomy of a Press Kit

A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.

Filed Under: Publicity Tagged With: book launch, book publishing, Book release, books, earned media, kit, Marketing, media, press, press kit, publicist, publicity, publishing

The Book Launch Party

By PJ Zettle

October 4, 2019 by OoliganPress Leave a Comment

The Book Launch Party

Regardless of what type of book is being promoted, the decisions a publishing company makes when planning a launch party can have an impact on the sales of a book as well as on the perception of what that book stands for. Given the importance of these considerations, the sheer number of lists that one finds when simply googling “book launch party” shouldn’t come as a surprise, but these results can be quite overwhelming to sift through.

Filed Under: Marketing Tagged With: book launch, Book release, community, how-to, launch, launch party, planning, release, Release Party, Special Sales

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