Regardless of what type of book is being promoted, the decisions a publishing company makes when planning a launch party can have an impact on the sales of a book as well as on the perception of what that book stands for. Given the importance of these considerations, the sheer number of lists that one finds when simply googling “book launch party” shouldn’t come as a surprise, but these results can be quite overwhelming to sift through.
While part of the goal of a launch party is, of course, to commemorate all of the hard work of the author and the publishing team, these parties are also a marketing opportunity, and customizing the party to match the content of the book is a key element of that.
Brian K. Friesen stands at the front of the room, a microphone in one hand and a small orange notebook in the other. “The Attic” of the Buffalo Gap Saloon and Eatery is packed full of people to celebrate him and the release of his new book, At the Waterline.
Ricochet River’s 25th Anniversary Edition is now available in stores, and to celebrate Ooligan kicked it off with a fantastic launch party on May 7th at Ford Food & Drink in Southeast Portland.
Save the date for Ooligan’s next big book release party—May 13 is going to be one of the first memorable events of the summer. If you like Portland, books, scavenger hunts, or all of the above, this is one event you won’t want to miss. To celebrate the launch of Brian K. Friesen’s debut novel, At the Waterline, Team Rivers is throwing a massive party to show you how excited we are about this book! Keep reading for all the details.