After launch, the project team was hard at work conducting social media marketing and spreading the word about Faultland. While Suzy was busy visiting multiple podcasts and giving interviews, Ooligan was not quite ready to hand over the full weight of the marketing just yet. We still had one more trick up our sleeve: a Portland scavenger hunt.
Book release
Live Author Events, Made Virtual
By Kendra Ferguson
The screen can’t replicate the smell of a bookstore, the hug of a friend that you meet there, or the simple excitement of seeing an author you love in person. And let’s not forget the palpable energy you feel being in a room full of people who are attentively listening to a reading of delightful prose. Despite these shortcomings, it appears that virtual events have some winning qualities after all.
FAULTLAND’s Digital Launch
By Cole Bowman
On March 30, 2021, Ooligan Press launched Suzy Vitello’s debut adult novel, Faultland, with a virtual launch party that not only celebrated the book itself, but also it’s journey from an idea in Suzy’s mind to a beautiful novel that is already gaining wide acclaim. During the launch, Suzy answered questions, did a short reading from the novel, and engaged in an insightful conversation with fellow author and moderator for the evening, Monica Drake.
The Anatomy of a Press Kit
By Alexandria Gonzales
A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.
The Book Launch Party
By PJ Zettle
Regardless of what type of book is being promoted, the decisions a publishing company makes when planning a launch party can have an impact on the sales of a book as well as on the perception of what that book stands for. Given the importance of these considerations, the sheer number of lists that one finds when simply googling “book launch party” shouldn’t come as a surprise, but these results can be quite overwhelming to sift through.
Happy Book Birthday
By Jasmine Gower
While part of the goal of a launch party is, of course, to commemorate all of the hard work of the author and the publishing team, these parties are also a marketing opportunity, and customizing the party to match the content of the book is a key element of that.