The purpose of a press release is to make news and generate publicity, and they’re an incredibly effective way to get that attention, but not if they aren’t written effectively.
After launch, the project team was hard at work conducting social media marketing and spreading the word about Faultland. While Suzy was busy visiting multiple podcasts and giving interviews, Ooligan was not quite ready to hand over the full weight of the marketing just yet. We still had one more trick up our sleeve: a Portland scavenger hunt.
The screen can’t replicate the smell of a bookstore, the hug of a friend that you meet there, or the simple excitement of seeing an author you love in person. And let’s not forget the palpable energy you feel being in a room full of people who are attentively listening to a reading of delightful prose. Despite these shortcomings, it appears that virtual events have some winning qualities after all.
On March 30, 2021, Ooligan Press launched Suzy Vitello’s debut adult novel, Faultland, with a virtual launch party that not only celebrated the book itself, but also it’s journey from an idea in Suzy’s mind to a beautiful novel that is already gaining wide acclaim. During the launch, Suzy answered questions, did a short reading from the novel, and engaged in an insightful conversation with fellow author and moderator for the evening, Monica Drake.
A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.
Regardless of what type of book is being promoted, the decisions a publishing company makes when planning a launch party can have an impact on the sales of a book as well as on the perception of what that book stands for. Given the importance of these considerations, the sheer number of lists that one finds when simply googling “book launch party” shouldn’t come as a surprise, but these results can be quite overwhelming to sift through.