Believe it or not, there may be a certain formula to finding your book amidst some of the nation’s best-selling authors, and it’s not just huge sales numbers. While success is not guaranteed, a behind-the-scenes look demystifies the ever-enigmatic selection process of the NYT best-seller staff.
book publishing
The Anatomy of a Press Kit
By Alexandria Gonzales
A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.
Awards, Awards, Awards
By Mary Williams
It’s chaos. Utter chaos.
Proofreading in a Pandemic: How the Editorial Process is Carrying On in Corona
By Emma Wolf
While many aspects of the publishing industry are still adapting to these evolving circumstances, the way editors utilize programs such as Track Changes and Google Docs has set them up to not just survive during a pandemic, but thrive.
Book Marketing for Good: The Importance of Reaching a Young Adult Readership
By McKenna Green @McKennaKGreen
As a culture, we are growing more inclusive every day, but not all young readers grow up in the same environment. Not every town offers good examples, not every family is understanding, and not every book teaches the same thing. When you’re marketing a novel to a young adult readership, it is important to understand that while the internet is a map to nearly every young reader, it can also be the thing that destroys a novel.
Reaching Queer Readers
By Morgan Ramsey
The LGBTQ community has historically functioned outside of mainstream culture, but now it is slowly becoming more visible. This is also reflected in the publishing industry: we are slowly starting to see more queer themes and characters in books, especially in young adult fiction. However, the LGBTQ community is still an untapped audience for many large publishers and independent presses. By excluding this group from their marketing and promotion strategies, publishers lose out on a valuable and loyal audience.