While many aspects of the publishing industry are still adapting to these evolving circumstances, the way editors utilize programs such as Track Changes and Google Docs has set them up to not just survive during a pandemic, but thrive.
book publishing
Book Marketing for Good: The Importance of Reaching a Young Adult Readership
By McKenna Green @McKennaKGreen
As a culture, we are growing more inclusive every day, but not all young readers grow up in the same environment. Not every town offers good examples, not every family is understanding, and not every book teaches the same thing. When you’re marketing a novel to a young adult readership, it is important to understand that while the internet is a map to nearly every young reader, it can also be the thing that destroys a novel.
Reaching Queer Readers
By Morgan Ramsey
The LGBTQ community has historically functioned outside of mainstream culture, but now it is slowly becoming more visible. This is also reflected in the publishing industry: we are slowly starting to see more queer themes and characters in books, especially in young adult fiction. However, the LGBTQ community is still an untapped audience for many large publishers and independent presses. By excluding this group from their marketing and promotion strategies, publishers lose out on a valuable and loyal audience.
Where Are All the Translated Books?
By Gina Walter
Translation is complicated, expensive, and risky to publishers. Some have even said that Americans aren’t interested in reading translated works—for one thing, there are plenty being locally published, and for another, books from other countries may feel too alienating.
Five Important Lessons We Learned from Freelancing
By Adrian Burke & Jenny Kimura
Do you like making your own schedule and choosing your own projects? Are you someone who doesn’t mind being home all day and is probably also a night owl? Chances are you’ve thought about being a freelancer, perhaps for design, editing, or marketing. The publishing world, like many other industries, is increasingly relying on outsourcing […]
Designing GIFs for a Publisher’s Social Media
By Esa Grigsby
Luckily for us in book publishing, we get to use gifs on social media. Even better, we get to MAKE gifs for social media. Personalized gifs of books or events that catch followers’ eyes and get them to stop scrolling and maybe even nurture an interest in reading the wise words of our authors.