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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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book publishing

The Anatomy of a Press Kit

By Alexandria Gonzales

January 18, 2021 by OoliganPress Leave a Comment

The Anatomy of a Press Kit

A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.

Filed Under: Publicity Tagged With: book launch, book publishing, Book release, books, earned media, kit, Marketing, media, press, press kit, publicist, publicity, publishing

Awards, Awards, Awards

By Mary Williams

December 14, 2020 by OoliganPress Leave a Comment

Awards, Awards, Awards

It’s chaos. Utter chaos.

Filed Under: Manager Monday, Publishing Tagged With: Authors, awards, Book awards, book publishing, Covid, new, nominating, Online, prizes

Proofreading in a Pandemic: How the Editorial Process is Carrying On in Corona

By Emma Wolf

November 2, 2020 by OoliganPress Leave a Comment

Proofreading in a Pandemic: How the Editorial Process is Carrying On in Corona

While many aspects of the publishing industry are still adapting to these evolving circumstances, the way editors utilize programs such as Track Changes and Google Docs has set them up to not just survive during a pandemic, but thrive.

Filed Under: Editing, Manager Monday Tagged With: book editing, book publishing, communication, covid-19, Editors, email, Google Suite, pandemic, remote, track changes, working at home, Zoom

Book Marketing for Good: The Importance of Reaching a Young Adult Readership

By McKenna Green @McKennaKGreen

January 22, 2020 by OoliganPress Leave a Comment

Book Marketing for Good: The Importance of Reaching a Young Adult Readership

As a culture, we are growing more inclusive every day, but not all young readers grow up in the same environment. Not every town offers good examples, not every family is understanding, and not every book teaches the same thing. When you’re marketing a novel to a young adult readership, it is important to understand that while the internet is a map to nearly every young reader, it can also be the thing that destroys a novel.

Filed Under: Marketing Tagged With: authentic marketing, authenticity, book marketing, book publishing, Marketing, marketing tools, online marketing, Social Media

Reaching Queer Readers

By Morgan Ramsey

December 23, 2019 by OoliganPress Leave a Comment

Reaching Queer Readers

The LGBTQ community has historically functioned outside of mainstream culture, but now it is slowly becoming more visible. This is also reflected in the publishing industry: we are slowly starting to see more queer themes and characters in books, especially in young adult fiction. However, the LGBTQ community is still an untapped audience for many large publishers and independent presses. By excluding this group from their marketing and promotion strategies, publishers lose out on a valuable and loyal audience.

Filed Under: Marketing Tagged With: book marketing, book publishing, gay publishing, LGBT, lgbtqia, Marketing, queer

Where Are All the Translated Books?

By Gina Walter

December 20, 2019 by OoliganPress Leave a Comment

Where Are All the Translated Books?

Translation is complicated, expensive, and risky to publishers. Some have even said that Americans aren’t interested in reading translated works—for one thing, there are plenty being locally published, and for another, books from other countries may feel too alienating.

Filed Under: Publishing Tagged With: blog, book, book publishing, Editing, editorial, English, foreign, Language, translate, translation, United States

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