Email marketing is not dead, but the way it has been traditionally approached might be. The design and personalization of emails matter, and people will know the difference because inauthenticity is easy to pick up on. Many people get hundreds of emails in their inboxes every day, and this is the exact reason why personalization matters so much.
Book Promotion
Best Practices: A Social Media Guide for Authors
By Faith Muñoz @FaithAMunoz
For authors, social media is a wonderful place to share with friends, family, the writing community, and the world at large how fun and stressful the publishing journey can be. But if you’ve never used social media to promote yourself or your book, it can be hard to know how to get started.
Nonfiction Publicity vs. Fiction Publicity
By Sydney Kiest @SydneyKiest
Nonfiction sales have been on the rise as of late. As book publicists, we must embrace current market trends and learn how to use them to our advantage.
Behind the Scenes of the UtK Social Media Initiative
By Hayley Wilson hayleyotrope
Perhaps the most exciting and daunting promotional aspect of Ooligan Press’s upcoming title Untangling the Knot is the anthology’s whopping roll call of twenty-six contributors. That’s twenty-six sets of readers and their fans to connect with, and—supposing that most of these writers participate in at least one form of social media—at least twenty-six different social […]