At the end of the day, my job is really about creating shareable, engaging content. By posting about Ooligan books long before and after they’re published, my goal is to start a discussion, to get people jazzed about our books.
p>We’re also lucky that the novel itself is a treasure trove of hilarious lines, mostly from its protagonist, 17-year-old Meri Miller. Take this, for example: “Alaska’s like two thousand miles away from anywhere cultured. No offense, Canada.” Keep an eye on Ooligan’s social media profiles this summer and fall to hear more about the upcoming The Ocean in My Ears.
Book marketing is a great way to get to know a book. It not only allows one to be involved with a manuscript through the entire publishing process, but it gives those responsible for marketing books the chance to tell a story about the story. Sometimes these stories work really well, and other times ideas fall flat—that’s marketing. Nevertheless, coming up with a solid marketing plan, or even a functional concept that works well for a book, typically comes from the text itself. But even before those ideas roll out, the marketing process has started; it begins as soon as a manuscript arrives at the press.
A funny thing happens in the period of time between the actual printing and delivery of a book and the book’s true publication date, two events that occur so close together that they could hold hands. You, the publisher, find yourself firmly planted between them with both hands full. Ostensibly, the book is finished: the […]
By the time this post undergoes editing, makes the posting calendar, and arrives on the Ooligan Press blog, Memories Flow in Our Veins will have reached a particularly tangible benchmark in the publishing lifecycle: our galleys will have arrived! For many of the folks on the team this term, the arrival of these galleys will […]
Imagine you’ve just walked into Powell’s; the tables of books stand before you, as does a maze of shelves beyond shelves filled with potential rainy-day material. A cover with interesting lines and a clever title catches your eye. You walk over and pick it up, naturally flipping the book to the back cover. Blurbs. Now, […]