Ooligan Press gives graduate students the unique opportunity to produce a book from acquisitions to publication. However, much of the work we do as students in the publishing program involves marketing our books. Students are either brainstorming ways to promote our releases by looking for target audiences, producing marketing documentation, or doing dozens of other marketing related assignments throughout our degrees. Some of those tasks may feel nebulous at first, and we know some of our incoming students aren’t completely aware of how to perform some of the assignments given by project managers. So as a way to inform those who are unfamiliar with what the marketing department does, we are dedicating this week’s blog to elucidate how the marketing department can help you.
In this ever-changing world, one thing remains constant: we have to fight for what we want. For an author in the publishing world, this means promoting yourself. Fight for your book.
At the end of the day, my job is really about creating shareable, engaging content. By posting about Ooligan books long before and after they’re published, my goal is to start a discussion, to get people jazzed about our books.
p>We’re also lucky that the novel itself is a treasure trove of hilarious lines, mostly from its protagonist, 17-year-old Meri Miller. Take this, for example: “Alaska’s like two thousand miles away from anywhere cultured. No offense, Canada.” Keep an eye on Ooligan’s social media profiles this summer and fall to hear more about the upcoming The Ocean in My Ears.
Book marketing is a great way to get to know a book. It not only allows one to be involved with a manuscript through the entire publishing process, but it gives those responsible for marketing books the chance to tell a story about the story. Sometimes these stories work really well, and other times ideas fall flat—that’s marketing. Nevertheless, coming up with a solid marketing plan, or even a functional concept that works well for a book, typically comes from the text itself. But even before those ideas roll out, the marketing process has started; it begins as soon as a manuscript arrives at the press.
A funny thing happens in the period of time between the actual printing and delivery of a book and the book’s true publication date, two events that occur so close together that they could hold hands. You, the publisher, find yourself firmly planted between them with both hands full. Ostensibly, the book is finished: the […]