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book marketing

We’re All on Our Way to Becoming Bookstagram Stars

By Vivian Nguyen @vivqnguyen

September 18, 2020 by OoliganPress Leave a Comment

We’re All on Our Way to Becoming Bookstagram Stars

Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.

Filed Under: Design, Marketing, Publishing, Social Media Tagged With: book covers, book design, book displays, book marketing, bookstagram, color theory, graphic design, illustrations, photograph, typeface

Book Exchanges: A Treasure Hunt and a Marketing Tool

By Vivian Nguyen @vivqnguyen

April 8, 2020 by OoliganPress Leave a Comment

Book Exchanges: A Treasure Hunt and a Marketing Tool

The general idea of “give a book and take a book” draws people in to browse the little wooden box’s contents. Imagine the excitement if a curious wanderer happened upon a brand-new, freshly published book from a local press! This is a great way to gain free local support and exposure for new independent titles or even self-published authors.

Filed Under: Marketing Tagged With: book crossing, book exchanges, book marketing, bookcrossing, free marketing, independent presses, library, little libraries, Marketing, self-published authors

Book Marketing for Good: The Importance of Reaching a Young Adult Readership

By McKenna Green @McKennaKGreen

January 22, 2020 by OoliganPress Leave a Comment

Book Marketing for Good: The Importance of Reaching a Young Adult Readership

As a culture, we are growing more inclusive every day, but not all young readers grow up in the same environment. Not every town offers good examples, not every family is understanding, and not every book teaches the same thing. When you’re marketing a novel to a young adult readership, it is important to understand that while the internet is a map to nearly every young reader, it can also be the thing that destroys a novel.

Filed Under: Marketing Tagged With: authentic marketing, authenticity, book marketing, book publishing, Marketing, marketing tools, online marketing, Social Media

Reaching Queer Readers

By Morgan Ramsey

December 23, 2019 by OoliganPress Leave a Comment

Reaching Queer Readers

The LGBTQ community has historically functioned outside of mainstream culture, but now it is slowly becoming more visible. This is also reflected in the publishing industry: we are slowly starting to see more queer themes and characters in books, especially in young adult fiction. However, the LGBTQ community is still an untapped audience for many large publishers and independent presses. By excluding this group from their marketing and promotion strategies, publishers lose out on a valuable and loyal audience.

Filed Under: Marketing Tagged With: book marketing, book publishing, gay publishing, LGBT, lgbtqia, Marketing, queer

The Mystery of BISAC Codes

By Bryn Kristi @bryn_kristi

September 25, 2019 by OoliganPress Leave a Comment

The Mystery of BISAC Codes

We all know books are categorized into different genres. There is an official committee that essentially helps publishers categorize their titles. It’s called the Book Industry Study Group, and it creates, activates, and deactivates the current BISAC (Book Industry Standards and Communications) codes. These are exactly what they say they are: codes that define industry standards.

Filed Under: Marketing Tagged With: BISAC, book genres, book marketing, fiction, genre, metadata, publishing, women's fiction

Gendered Language in Book-Marketing Copy

By Emma Hovley

August 19, 2019 by OoliganPress Leave a Comment

Gendered Language in Book-Marketing Copy

Book-marketing language, particularly copywriting, is a critical part of how publishers reach their readers, and the predicted gender of a target audience has long been a particularly important consideration when determining the most effective language to use. But with readers increasingly expressing frustration with overtly gendered language in book-marketing copy, it’s clear that such methods are outdated, and book marketers and copywriters should look to gender-neutral language to describe their titles.

Filed Under: Manager Monday, Marketing Tagged With: book copy, book marketing, copy, copy language, cultural beliefs, culture, Design, feminine, gender, gender-neutral, gendered language, linguistics, Marketing, masculine, sociolinguistics

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