Posting in an authentic and engaging way can widen your audience and generate buzz around your title, but a smart social media strategy requires an understanding of who is using each platform and why, and what aspects of a book translate best across each network.
book marketing
Why Transparency Matters in Marketing
By Megan Jessop @megan_jessop
Consumers often choose companies that they can trust and that they feel connected to. Transparency goes a long way with current and future customers.
Launching Faultland With a Scavenger Hunt
By Luis Ramos @luissoto805
After launch, the project team was hard at work conducting social media marketing and spreading the word about Faultland. While Suzy was busy visiting multiple podcasts and giving interviews, Ooligan was not quite ready to hand over the full weight of the marketing just yet. We still had one more trick up our sleeve: a Portland scavenger hunt.
Booktok: Is Tiktok Selling Books?
By Emma St. John @emmacathryyn
Madisen Kuhn woke up one February morning to find that her self-published poetry book from five years ago was suddenly on Amazon’s list of best sellers. How? A viral video.
We’re All on Our Way to Becoming Bookstagram Stars
By Vivian Nguyen @vivqnguyen
Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.
Book Exchanges: A Treasure Hunt and a Marketing Tool
By Vivian Nguyen @vivqnguyen
The general idea of “give a book and take a book” draws people in to browse the little wooden box’s contents. Imagine the excitement if a curious wanderer happened upon a brand-new, freshly published book from a local press! This is a great way to gain free local support and exposure for new independent titles or even self-published authors.