After launch, the project team was hard at work conducting social media marketing and spreading the word about Faultland. While Suzy was busy visiting multiple podcasts and giving interviews, Ooligan was not quite ready to hand over the full weight of the marketing just yet. We still had one more trick up our sleeve: a Portland scavenger hunt.
Madisen Kuhn woke up one February morning to find that her self-published poetry book from five years ago was suddenly on Amazon’s list of best sellers. How? A viral video.
Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.
The general idea of “give a book and take a book” draws people in to browse the little wooden box’s contents. Imagine the excitement if a curious wanderer happened upon a brand-new, freshly published book from a local press! This is a great way to gain free local support and exposure for new independent titles or even self-published authors.
As a culture, we are growing more inclusive every day, but not all young readers grow up in the same environment. Not every town offers good examples, not every family is understanding, and not every book teaches the same thing. When you’re marketing a novel to a young adult readership, it is important to understand that while the internet is a map to nearly every young reader, it can also be the thing that destroys a novel.
The LGBTQ community has historically functioned outside of mainstream culture, but now it is slowly becoming more visible. This is also reflected in the publishing industry: we are slowly starting to see more queer themes and characters in books, especially in young adult fiction. However, the LGBTQ community is still an untapped audience for many large publishers and independent presses. By excluding this group from their marketing and promotion strategies, publishers lose out on a valuable and loyal audience.