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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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book launch

The Anatomy of a Press Kit

By Alexandria Gonzales

January 18, 2021 by OoliganPress Leave a Comment

The Anatomy of a Press Kit

A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.

Filed Under: Publicity Tagged With: book launch, book publishing, Book release, books, earned media, kit, Marketing, media, press, press kit, publicist, publicity, publishing

The LAUREL EVERYWHERE Virtual Launch Party

By Grace Hansen @thegracieve

December 7, 2020 by OoliganPress Leave a Comment

The LAUREL EVERYWHERE Virtual Launch Party

There was a time back in March of 2020 when we imagined an in-person book launch for LAUREL EVERYWHERE. Unfortunately, COVID-19 had other plans, and we pivoted to a virtual event and a virtual reading tour. Though in-person book events have a magical quality to them, my team and I worked extremely hard to bring that magic online.

Filed Under: Digital, Manager Monday Tagged With: book launch, book tour, launch party, party, party planning, virtual party, virtual tour

How to Plan a Successful Book-Launch Party

By Sydnee Chesley

January 13, 2020 by OoliganPress Leave a Comment

How to Plan a Successful Book-Launch Party

A book launch is an exciting time. It’s the one moment when all the blood, sweat, and tears that went into a book finally pay off. It’s the one moment when everyone forgets about all the publicity and outreach they’ll still have to do in the upcoming months—or even years—and just wants to celebrate the fact that the book is finally out there in the world, in the hands of readers. And the best way to celebrate is to throw a launch party. While launch parties are relatively simple to put together, there are a few key things that should be kept in mind during the planning process. Follow these simple tips and you will have the foundation for a great party.

Filed Under: Marketing Tagged With: author event, Author events, book launch, book launch party, event planning, launch party, Marketing, publicity

The Book Launch Party

By PJ Zettle

October 4, 2019 by OoliganPress Leave a Comment

The Book Launch Party

Regardless of what type of book is being promoted, the decisions a publishing company makes when planning a launch party can have an impact on the sales of a book as well as on the perception of what that book stands for. Given the importance of these considerations, the sheer number of lists that one finds when simply googling “book launch party” shouldn’t come as a surprise, but these results can be quite overwhelming to sift through.

Filed Under: Marketing Tagged With: book launch, Book release, community, how-to, launch, launch party, planning, release, Release Party, Special Sales

Happy Book Birthday

By Jasmine Gower

June 21, 2019 by OoliganPress Leave a Comment

Happy Book Birthday

While part of the goal of a launch party is, of course, to commemorate all of the hard work of the author and the publishing team, these parties are also a marketing opportunity, and customizing the party to match the content of the book is a key element of that.

Filed Under: Inside Ooligan Tagged With: book birthday, book launch, Book release, Connie King Leonard, publishing, Sleeping in My Jeans

Behind the Scenes with Ooligan Press at the Portland Book Festival

By Kristen Ludwigsen @kludlitup

March 25, 2019 by OoliganPress Leave a Comment

Behind the Scenes with Ooligan Press at the Portland Book Festival

The Portland Book Festival, formerly known as Wordstock, is Oregon’s biggest literary event of the year, featuring panels, vendors, speakers, and lots and lots of books. Every November, the day-long event attracts authors and publishers from near and far, and last fall, Ooligan Press was proud to be included yet again. The festival drew its […]

Filed Under: Manager Monday Tagged With: Abbi Jacobson, book launch, Elizabeth Acevedo, Emily Suvada, event planning, event promotion, grand ballroom, launches, Lauren Groff, Literary Arts, Manager Monday, mark building, Ooligan at large, operations, Oregon, oregon historical society, Overcup, PBF, Pomegranate, Portland, Portland Art Museum, portland book festival, Powells, publisher's assistants, the old church, Tom Hanks, Winningstad theatre, Wordstock

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