A book launch is an exciting time. It’s the one moment when all the blood, sweat, and tears that went into a book finally pay off. It’s the one moment when everyone forgets about all the publicity and outreach they’ll still have to do in the upcoming months—or even years—and just wants to celebrate the fact that the book is finally out there in the world, in the hands of readers. And the best way to celebrate is to throw a launch party. While launch parties are relatively simple to put together, there are a few key things that should be kept in mind during the planning process. Follow these simple tips and you will have the foundation for a great party.
Regardless of what type of book is being promoted, the decisions a publishing company makes when planning a launch party can have an impact on the sales of a book as well as on the perception of what that book stands for. Given the importance of these considerations, the sheer number of lists that one finds when simply googling “book launch party” shouldn’t come as a surprise, but these results can be quite overwhelming to sift through.
While part of the goal of a launch party is, of course, to commemorate all of the hard work of the author and the publishing team, these parties are also a marketing opportunity, and customizing the party to match the content of the book is a key element of that.
The Portland Book Festival, formerly known as Wordstock, is Oregon’s biggest literary event of the year, featuring panels, vendors, speakers, and lots and lots of books. Every November, the day-long event attracts authors and publishers from near and far, and last fall, Ooligan Press was proud to be included yet again. The festival drew its […]
We need to be setting an example for future publishers—to strive for imperative community-building values that promote action and advocacy. If we’re not giving back to the communities that allow us to thrive, exciting children about books, helping provide them with the resources they need, promoting literacy, and, more importantly, giving them characters they can connect to on a deep and personal level and live their lives by—then what are we doing?
I have been a graduate student at Ooligan for two quarters, but I had yet to experience a book launch for a book I helped with. I was first introduced to Three Sides Water on my first day of graduate school. At that time it was still in manuscript form and had only been read by some members of our press. Seeing the book grow from something completely digital and abstract to being printed and sold was very exciting to say the least.