Your chosen font should invoke the messaging of the book and how you want the reader to feel while immersed in the writing. The right font is something the reader may not even notice because it flows so well with the content, whereas the wrong font can seem awkward and out of place, creating a jarring reading experience.
Whereas fine art (such as illustration) looks inward by asking the viewer to see the artist behind the art, graphic design looks outward by asking the viewer to see the art and go do something because of it. While these two concepts overlap in places, the purpose of each is very different.
The biggest and best revelation of my time at Ooligan Press so far has been how much I love working on book interiors. Covers are kind of the show horse of book design—the public face of a title and the first thing most people see when they look at it—but I think working on interiors […]