Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.
book design
Accessibility in Fonts: An Overview
By Morgan Ramsey
What do we mean when we talk about accessibility in fonts? Font consideration for print and web design is a crucial step in the design process. Some fonts are more legible than others, and that is especially true for people who have visual, print, or learning disabilities.
Minimalist Cover Design: Wave Books Press and Their Distinct Typographic Cover Designs
By Kendra Ferguson
A book from Wave Books can be recognized from across the room. Their distinctive cover design relies on stark, black-and-white contrast and strong typographical elements. This look has set them apart as a small press that has a clear brand recognizable simply from their covers.
A Book’s Cover: One of Its Strongest Marketing Tools
By Kendra Ferguson
The adage “don’t judge a book by its cover” has been proven to be bad advice not only for readers but also for publishers’ marketing teams. As it turns out, books’ covers are often exactly what they’re judged by.
Font Matchmaking
By Denise Morales Soto @dmoralessoto
It isn’t easy to find fonts that go together and that suit your book, and there are some challenges and rules to keep in mind. But as difficult as this process may be, it is also a lot of fun and a great opportunity to let your creativity shine.
Real Documents from a Fictional Town
By Ivy Knight
If making your fictional world feel real is a goal, consider creating “found documents” and ephemera to bring it to life.