A book from Wave Books can be recognized from across the room. Their distinctive cover design relies on stark, black-and-white contrast and strong typographical elements. This look has set them apart as a small press that has a clear brand recognizable simply from their covers.
The adage “don’t judge a book by its cover” has been proven to be bad advice not only for readers but also for publishers’ marketing teams. As it turns out, books’ covers are often exactly what they’re judged by.
It isn’t easy to find fonts that go together and that suit your book, and there are some challenges and rules to keep in mind. But as difficult as this process may be, it is also a lot of fun and a great opportunity to let your creativity shine.
If making your fictional world feel real is a goal, consider creating “found documents” and ephemera to bring it to life.
Whereas fine art (such as illustration) looks inward by asking the viewer to see the artist behind the art, graphic design looks outward by asking the viewer to see the art and go do something because of it. While these two concepts overlap in places, the purpose of each is very different.
Ooligan Press is mostly made up of students in either their first or second year of the master’s in book publishing program at PSU. This means that every student is working on a book project team or as a department manager in addition to taking another two or three classes. And who can find the time to create cover and interior designs as we juggle up to six books in development at once? The key is collaboration. By trusting each other as managers, creators, and book lovers with valuable feedback to give, we work toward a fully designed book that best reflects the essence of the final manuscript.