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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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book design

Golden Ratio in Book Design: A Myth or Practical?

By Morgan Ramsey

January 27, 2021 by OoliganPress Leave a Comment

Golden Ratio in Book Design: A Myth or Practical?

Is the golden ratio an applicable concept in book design, or is its practicality in book design a myth?

Filed Under: Design Tagged With: book design, book Layout, book proportions, Fibonacci numbers, Fibonacci sequence, golden ratio, golden section, naturally occuring, nature, proportions

We’re All on Our Way to Becoming Bookstagram Stars

By Vivian Nguyen @vivqnguyen

September 18, 2020 by OoliganPress Leave a Comment

We’re All on Our Way to Becoming Bookstagram Stars

Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.

Filed Under: Design, Marketing, Publishing, Social Media Tagged With: book covers, book design, book displays, book marketing, bookstagram, color theory, graphic design, illustrations, photograph, typeface

Accessibility in Fonts: An Overview

By Morgan Ramsey

September 9, 2020 by OoliganPress Leave a Comment

Accessibility in Fonts: An Overview

What do we mean when we talk about accessibility in fonts? Font consideration for print and web design is a crucial step in the design process. Some fonts are more legible than others, and that is especially true for people who have visual, print, or learning disabilities.

Filed Under: Design Tagged With: accessibility, book design, dyslexia, fonts. typefaces, low vision, print disabilities, typography, VI

Minimalist Cover Design: Wave Books Press and Their Distinct Typographic Cover Designs

By Kendra Ferguson

May 29, 2020 by OoliganPress Leave a Comment

Minimalist Cover Design: Wave Books Press and Their Distinct Typographic Cover Designs

A book from Wave Books can be recognized from across the room. Their distinctive cover design relies on stark, black-and-white contrast and strong typographical elements. This look has set them apart as a small press that has a clear brand recognizable simply from their covers.

Filed Under: Design Tagged With: book design, cover art, cover design, Design, minimalist design, style, typography

A Book’s Cover: One of Its Strongest Marketing Tools

By Kendra Ferguson

April 3, 2020 by OoliganPress Leave a Comment

A Book’s Cover: One of Its Strongest Marketing Tools

The adage “don’t judge a book by its cover” has been proven to be bad advice not only for readers but also for publishers’ marketing teams. As it turns out, books’ covers are often exactly what they’re judged by.

Filed Under: Marketing Tagged With: audience, audience engagement, book cover, book design, branding, cover, cover design, design tools, Marketing, marketing placement, marketing tools, Social Media

Font Matchmaking

By Denise Morales Soto @dmoralessoto

November 15, 2019 by OoliganPress Leave a Comment

Font Matchmaking

It isn’t easy to find fonts that go together and that suit your book, and there are some challenges and rules to keep in mind. But as difficult as this process may be, it is also a lot of fun and a great opportunity to let your creativity shine.

Filed Under: Design Tagged With: book design, Design, fonts, interior, layout, Ooligan, publishing, type, typefaces

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