A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.
Book Club
Emma Watson Enchants the Feminist World with Our Shared Shelf
By Gloria Mulvihill
You’ll be hard-pressed to find something about Emma Watson not to like. She is our beloved Hermione, as well as Brown educated, UN Women’s goodwill ambassador, a feminist, an advocate for equality, and an all around beautiful human being. She started HeForShe.org, a platform that provides advocates for gender equality a place to share their […]
Diving into New Adult with Werewolves and Fangirls
By Jessica Miller
With Write to Publish 2014 coming up next term, one great way to prep for the New Adult Revolution is to start tackling the mountain of New Adult books that have been published in the last year or two. As one of the co-managers for Write to Publish, I thought I would set up a […]