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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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book buying

Diversifying My Bookshelf

By Jenna Amundson

June 18, 2021 by OoliganPress Leave a Comment

Diversifying My Bookshelf

You may have asked yourself if it’s possible for one person to amplify the voices of underrepresented authors. The answer is yes! We can create diversity within our own bookshelves by analyzing our book-buying habits, which will help amplify these voices.

Filed Under: Publishing Tagged With: amplification, book buying, books, bookshelf, diversify, representation

Books and COVID-19

By Sydnee Chesley

August 10, 2020 by OoliganPress Leave a Comment

Books and COVID-19

There have been a lot of changes to consumers’ buying habits since COVID-19 hit the United States in March. It’s too soon to tell how things will pan out in the long run for our buying and selling habits, but it is clear that things will probably never be the same as before the pandemic hit. Here’s an overview of how the publishing industry has transformed over the last few months.

Filed Under: Manager Monday, Marketing Tagged With: book buying, book industry, book selling, bookshop, buying habits, consumer behavior, coronavirus, covid-19, pandemic, trends

Buddy Can You Spare a Dime? (For This Excellent Short Story Collection)

By Sophie Aschwanden

November 20, 2015 by OoliganPress 1 Comment

Buddy Can You Spare a Dime? (For This Excellent Short Story Collection)

Industry tradition tells us that short stories don’t sell. You want to make money from your short fiction? Good luck, friend! Publishers won’t publish it, and nobody would buy it even if they did. (Oh, and PS: the internet is killing off print media, so have fun competing for a slot in the few remaining […]

Filed Under: Publishing Tagged With: book buying, Digital Content, eBooks, Marketing, publishing, Short Stories

Predictive Book Analytics

By Ooligan Press

January 28, 2013 by OoliganPress 3 Comments

by Drew Lazzara Let me start by saying that, when it comes to the application of advanced analytics to publishing, I am not the man for the job. I have just begun to stick my toe into these statistical waters, and while my hunger for knowledge is rapacious, my understanding of the topic is extremely […]

Filed Under: Publishing Tagged With: advanced analytics, amazon, book buying, creative marketing, data analysis, eBooks, gut feelings, Marketing, niche publishing, ooligan press, Print on Demand, random house, statistics

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