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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Learning the ABCs of Bookstagram

By Hannah Boettcher

March 1, 2021 by OoliganPress Leave a Comment

Learning the ABCs of Bookstagram

I started my bookstagram page at the end of September 2020. In under half a year, I have amassed 3,400 plus followers, held conversations with some of my favorite authors, and made many bookish friends. There are many bookstagram “secrets” only accessible to those engaging with other accounts, consuming a lot of content, and running an actual bookstagram account. Thus, I have gathered my most useful tips and tricks on how to operate and brand a successful bookstagram account.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: aesthetic, algorithm, analytics, Authors, blogging, blogs, books, bookstagram, data, feed, goals, how-to, independent, indie, instagram, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers, writing

A Marketing Tool for Indie Publishers and Authors Alike

By Hannah Boettcher

October 19, 2020 by OoliganPress Leave a Comment

A Marketing Tool for Indie Publishers and Authors Alike

Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: algorithm, analytics, Authors, blogs, books, data, goals, goodreads, independent, indie, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers

Self-Published Authors’ Ebook Success

By Courtney Young @courtlbunny

January 15, 2020 by OoliganPress Leave a Comment

Self-Published Authors’ Ebook Success

More and more writers are becoming published authors. Some start with blogs, writers’ groups, and lifelong dreams. Traditional publishing can be difficult to break into, especially if you’re not already an established author. So how are new authors getting their books into the competitive market without an agent or a supportive publishing house?

Filed Under: Digital Tagged With: amazon, blogs, digital, digital media, digital reading, eBooks, ereader, independent, Kindle, self-publish, success

How Personal Branding Can Impact Getting Your Book Acquired

By Taylor Thompson @taylormegon

April 8, 2019 by OoliganPress Leave a Comment

How Personal Branding Can Impact Getting Your Book Acquired

Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.

Filed Under: Manager Monday Tagged With: Acquisitions, blogs, branding, community, Facebook, instagram, newsletter, personal, Social Media, twitter, website, writing

From Digital to Analog: Why Digital Content Gets Turned into Books

By Sydney Kiest @SydneyKiest

February 25, 2019 by OoliganPress Leave a Comment

From Digital to Analog: Why Digital Content Gets Turned into Books

When so much original content is accessible for little to no cost online in digital form, why is that this content is being turned into and sold as physical books, and what does this say about the value of a book? perhaps this strange concept can be mutually beneficial for both the consumer and the publisher.

Filed Under: Manager Monday Tagged With: blogs, bookmarketing, bookpublicity, bookpublishing, books, branding, digitalcontent, influencers, instagram, Marketing, postdigital, socialmedia, twitter, YouTube

How Personal Branding Can Impact Getting Your Book Acquired

By Taylor Thompson @taylormegon

January 28, 2019 by OoliganPress Leave a Comment

How Personal Branding Can Impact Getting Your Book Acquired

Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.

Filed Under: Manager Monday Tagged With: Acquisitions, blogs, branding, community, Facebook, instagram, newsletter, personal, Social Media, twitter, website, writing

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