Like it or not, review bloggers and social media influencers are still some of the best people to help promote your book. It doesn’t matter how many ads or social media posts you’ve created for your book if no one who matters is talking about it. The power that makes an influencer so, well, influential is called word-of-mouth marketing.
Authors are, in a sense, a business unto themselves. In a digital age when personal presence is what sells the book on social media, it is critical for authors to have a consistently branded page or account for users to follow and engage with. But this consistency, this need to post only certain tweets or pictures, might be considered the epitome of the “social media as a false reality” argument. Does having a consistent brand make someone inauthentic online?
We live in a world that was created for those who are seeing. Think about it, how many times a day do you pass a sign or an advertisement? Probably more times than you can count. The internet is a place that can break those barriers and it’s slowly becoming more and more accessible. But, of course, we all have a role to play here. Taking the time to add this text to your image can give your followers a fuller experience of your work. And who doesn’t want that?
As I sit on the MAX on my way into Portland, I flip through the pages of my beat-up copy of Walt Whitman’s Leaves of Grass. Every few stops, I find myself glancing up from the pages to look around at the passengers who are coming and going from the train on its way into the city. I notice an older man is fast asleep while the woman next to him stares out the window, a mother reties her son’s shoes, and a young man in a college hoodie taps his feet to the beat of whatever tune must be playing in his headphones. While I flip another page, I notice that I’m the only passenger in the car who is reading a book, while the majority of other passengers keep their eyes glued to their phones.
While we could go around for hours about the costs of an ebook version of a book versus others, there’s another part of the general consumption of ebooks that should be discussed. Perceived value is just as important as actual cost.
While the interior design of a book may not always be as flashy as cover design, it is just as, if not more important. A book with a good layout and design may not always get noticed, but a book with a bad interior can ruin professionalism and even lose readers. With these tips, sticking to industry standards when necessary, but utilizing creative practice where possible, the interior design of your book can become the backbone needed for its content and cover to shine.