As I sit on the MAX on my way into Portland, I flip through the pages of my beat-up copy of Walt Whitman’s Leaves of Grass. Every few stops, I find myself glancing up from the pages to look around at the passengers who are coming and going from the train on its way into the city. I notice an older man is fast asleep while the woman next to him stares out the window, a mother reties her son’s shoes, and a young man in a college hoodie taps his feet to the beat of whatever tune must be playing in his headphones. While I flip another page, I notice that I’m the only passenger in the car who is reading a book, while the majority of other passengers keep their eyes glued to their phones.
While we could go around for hours about the costs of an ebook version of a book versus others, there’s another part of the general consumption of ebooks that should be discussed. Perceived value is just as important as actual cost.
While the interior design of a book may not always be as flashy as cover design, it is just as, if not more important. A book with a good layout and design may not always get noticed, but a book with a bad interior can ruin professionalism and even lose readers. With these tips, sticking to industry standards when necessary, but utilizing creative practice where possible, the interior design of your book can become the backbone needed for its content and cover to shine.
Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.
I recently spent three months as an Editorial Intern at Dark Horse Comics in Milwaukie, OR earlier this year—here’s a bit of what I learned while interning there.
With a small change, an entirely new community can have access to “see” your pictures, just in a different way. All you have to do is change your accessibility settings and, when you post a picture, describe the posted image.