Marketing is an intersectional endeavor. As publishing professionals, we need to talk to our editors and acquisition teams about the kind of content we are publishing, we need to talk to the artists who are creating covers for our books, and we need to combine all of these elements together when we create our copy and really ask ourselves if what we are doing is an accurate representation of the work we are putting out.
Between the outrage over American Dirt, Woody Allen’s Apropos of Nothing, the murder of George Floyd, the Black Lives Matter movement, and #publishingpaidme, there has been tremendous pressure on the Big Five to do their part to decolonize book publishing. As a show of good faith, each of the Big Five publishing houses made public promises to be more socially conscious. We are now well into 2021, which is heralded as the year that is meant to save us from the horrors of 2020, so let’s see if the Big Five have made any progress on following through with their promises.