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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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big five

Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five

By Melinda Jasmine Crouchley

July 5, 2019 by OoliganPress Leave a Comment

Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five

Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?

Filed Under: Design Tagged With: big five, branding, Design, Hachette Book Group, harpercollins, HBG, logo, logo design, Macmillan, Marketing, Ooligan, Penguin Random House, portland state university, publishing, Simon & Schuster

Why the Publishing Industry is Thriving (Not Dying)

By Kristen Ludwigsen @kludlitup

October 3, 2018 by OoliganPress Leave a Comment

Why the Publishing Industry is Thriving (Not Dying)

When I told friends and family that I would be pursuing a graduate degree in book publishing, I was met with varied reactions. Some people thought it sounded wonderful—the perfect niche degree for a bookworm like myself. Many others were surprised and pessimistic: “Isn’t that a dying industry?” I admit it made me question my choice at times. Was I really about to go thousands of dollars into debt to hopefully get a career in an industry that would soon cease to exist?

Filed Under: Publishing Tagged With: Authors, awards, benefits, big five, copyediting, indie press, learning experience, manuscripts, notes on publishing, patience, pdx, PNW, Portland, publishing, Reviews, small press, time

The Generosity of Time: Editing at Small Presses

By Kristen Ludwigsen @kludlitup

June 13, 2018 by OoliganPress Leave a Comment

The Generosity of Time: Editing at Small Presses

At Ooligan, we only publish three books a year. Every manuscript we acquire is treated with extra special love and care, and receives developmental edits, line edits, and several rounds of copyedits.

Filed Under: Editing Tagged With: Authors, awards, benefits, big five, big-time publishing, copyediting, Editing, editors on editing, graywolf, learning experience, manuscripts, musical-chairs, patience, pdx, PNW, Portland, proposals, publishing, Reviews, small press, time, what editors do

Loans from Big Brother: There’s Hope for Small Publishers

By Esa Grigsby

December 13, 2017 by OoliganPress Leave a Comment

Loans from Big Brother: There’s Hope for Small Publishers

Will Self asserts that the great literary fiction novel is falling from popular demand and will only continue in society as a source of entertainment for a select few. History preserved in the present, like “easel painting or classical music . . . a subject for historical scholarship rather than public discourse.” In a world where big publishers absorb smaller publishers at an alarming rate, I’ve started thinking perhaps he’s right, but what is an aspiring publisher to do?

Filed Under: Publishing Tagged With: accelerators, altruism, amazon, Apple, big five, Google+, hope, innovation, publishing, publishing business models, publishing culture, publishing is dead, Small Publishers, startup, technology

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