Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?
When I told friends and family that I would be pursuing a graduate degree in book publishing, I was met with varied reactions. Some people thought it sounded wonderful—the perfect niche degree for a bookworm like myself. Many others were surprised and pessimistic: “Isn’t that a dying industry?” I admit it made me question my choice at times. Was I really about to go thousands of dollars into debt to hopefully get a career in an industry that would soon cease to exist?
At Ooligan, we only publish three books a year. Every manuscript we acquire is treated with extra special love and care, and receives developmental edits, line edits, and several rounds of copyedits.
Will Self asserts that the great literary fiction novel is falling from popular demand and will only continue in society as a source of entertainment for a select few. History preserved in the present, like “easel painting or classical music . . . a subject for historical scholarship rather than public discourse.” In a world where big publishers absorb smaller publishers at an alarming rate, I’ve started thinking perhaps he’s right, but what is an aspiring publisher to do?