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best practices

Should You Design Your Book in Microsoft Word?

By Denise Morales Soto @dmoralessoto

August 3, 2020 by OoliganPress Leave a Comment

Should You Design Your Book in Microsoft Word?

I can see the appeal of using Word to design your book since it is a program that is familiar to most of us, especially if you’re a writer. It’s a lot cheaper than InDesign, which is a more professional tool that is also very technical and has a steeper learning curve. However, there are many reasons why Microsoft Word isn’t the best tool for this kind of work. So, before you commit to doing all that work in this program, here are a few things you should take into consideration.

Filed Under: Design, Manager Monday Tagged With: adobe, Authors, best practices, book, Design, file prep, format, graphic design, InDesign, interior, layout, Microsoft, print, publishing, self-publish, Word

Best Practices: A Social Media Guide for Authors

By Faith Muñoz @FaithAMunoz

March 30, 2020 by OoliganPress Leave a Comment

Best Practices: A Social Media Guide for Authors

For authors, social media is a wonderful place to share with friends, family, the writing community, and the world at large how fun and stressful the publishing journey can be. But if you’ve never used social media to promote yourself or your book, it can be hard to know how to get started.

Filed Under: Manager Monday, Social Media Tagged With: author, author platform, best practices, Book Promotion, engagement, guide, Marketing, personal brand, platform, promotion, publishing, Social Media

Know Better, Do Better: Editing for Authenticity in Our Spring YA Title

By Hazel Wright

December 2, 2019 by OoliganPress Leave a Comment

Know Better, Do Better: Editing for Authenticity in Our Spring YA Title

Our May 2020 title faces down its darker elements—including violence, bigotry, and abuse—with both unflinching realism and hope. Importantly, it portrays the struggles of two main characters who fall under the LGBTQIA+ umbrella. Because these identities do not exist as a monolith, and also because this is a book intended for a YA audience, Ooligan chose to incorporate authenticity readers (sometimes called sensitivity readers) into the editorial process.

Filed Under: Editing, Start to Finish Tagged With: A, authenticity, best practices, Collaboration, Editing, editorial, feedback, gender, Inclusive, Introduction, lgbtqia, new, postapocalyptic, queer, rewriting, S2F, sensitivity, small press, start to finish, writing, young adult

Ghost Tweeting Best Practices

By Sadie Verville @sadieverville

March 18, 2019 by OoliganPress Leave a Comment

Ghost Tweeting Best Practices

We all know the success of a book depends largely on its social media presence. There isn’t a debate. That’s how it is now. As society and cultures evolve and morph, so do the marketing methods. The younger generations raised in these new marketing methods learn them like they learn language. It’s second nature to craft a tweet, edit, post aesthetically-pleasing pictures, and know when they’re posting too much or too little. But older generations haven’t had the luxury of growing up in this world. It really is as difficult as learning a completely new language—and not everyone has the ability to take the time to learn it.

Filed Under: Marketing Tagged With: Authors, best practices, Editing, freelance, freelancers, ghost tweeting, Marketing, Social Media, tweets, twitter, voice, writing

Design as Responsibility

By Leigh Thomas leighkaisen

December 5, 2016 by Digital Content Leave a Comment

Design as Responsibility

Design introduces. It’s the first impression, the make-or-break handshake, and the direct eye contact of a product. If things go well, design might wine and dine you, and before you know it, you’re ordering dessert. Because when design does its job well, the transitions are smooth and the experience is effective. For books, the primary […]

Filed Under: Manager Monday Tagged With: best practices, book production, design process, OpenBook, reader experience, sustainability

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