We all know the success of a book depends largely on its social media presence. There isn’t a debate. That’s how it is now. As society and cultures evolve and morph, so do the marketing methods. The younger generations raised in these new marketing methods learn them like they learn language. It’s second nature to craft a tweet, edit, post aesthetically-pleasing pictures, and know when they’re posting too much or too little. But older generations haven’t had the luxury of growing up in this world. It really is as difficult as learning a completely new language—and not everyone has the ability to take the time to learn it.
best practices
Design as Responsibility
By Leigh Thomas leighkaisen
Design introduces. It’s the first impression, the make-or-break handshake, and the direct eye contact of a product. If things go well, design might wine and dine you, and before you know it, you’re ordering dessert. Because when design does its job well, the transitions are smooth and the experience is effective. For books, the primary […]