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Ooligan Press

Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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backlist

Backlist to the Future

By Morgan Nicholson

March 5, 2018 by OoliganPress Leave a Comment

Backlist to the Future

Everything in book marketing requires advance planning. So even before your beloved project reaches the eyes of millions of readers, we are strategizing ways to sustain a productive life long after it publishes. We do this because evergreen and backlist titles are huge assets to supporting the press as a whole. So when the excitement dials back after a book’s release, we look for ways to support it long after as a backlist title.

Filed Under: Manager Monday Tagged With: backlist, book marketing, books, Eliot Treichel, Forgive Me, Marketing, ooligan press

An Inventory of Ooligan History

By Grace Evans and Elizabeth Hughes

August 14, 2017 by OoliganPress Leave a Comment

An Inventory of Ooligan History

Imagining shelves of Ooligan books expanding into the future is one of the unsung joys of inventory; what might seem a menial task, unseen and unappreciated, is actually one of the threads that weaves Ooligan Press together, past, present, and future.

Filed Under: Manager Monday Tagged With: backlist, Covers, croatia, Dot-to-Dot Oregon, history, inventory, managers, Oolie, Ooligan, operations, Oregon Stories, organization, PA, press, publisher's assistant, publishing

Backlist gets front seat for summer reading

By Pam Wells @wellsworld

July 26, 2017 by OoliganPress Leave a Comment

Backlist gets front seat for summer reading

Here’s a quick reading guide—and thank heavens it’s a non-election year—for #summerreading in 2017.

Filed Under: Inside Ooligan Tagged With: back to school, backlist, books, fiction, July 4th, Labor Day, LGBTQ, Marketing, Memorial Day, nonfiction, Oregon history, poetry, pride, school, Short Stories, summer reading, travel, young adult

The Evolution of Ooligan’s Backlist Titles

By Liz Pilcher

April 24, 2017 by OoliganPress Leave a Comment

The Evolution of Ooligan’s Backlist Titles

At the core of any successful publishing press lies something very important: a mission statement. This declaration of intent and focus is how a press presents their goals and values to the public. Not only does this serve as a guideline for the future pursuits and acquisitions of titles within the press but it provides authors with a guideline for potential manuscript submissions. General audiences tend not to follow specific presses and often aren’t aware of the mission statements of the presses from which their favorite books are published. Even so, there are trends within each press that are more obvious to their employees.

Ooligan Press currently states that it “aspires to discover works that reflect the values and attitudes that inspire so many to call the Northwest their home.” While many of our current and backlist titles include Pacific Northwest locations and themes, Ooligan has not exclusively published these types of titles in the past. One of the neat things about Ooligan is looking at the different books we have published over the years and how certain trends have evolved. Ask any current Ooligan student what they think our publishing trend is today, and they would probably say “water” due to the large number of books published about rivers, oceans, etc. However, not every student knows that we have published books about historical figures and other countries.

Filed Under: Inside Ooligan Tagged With: backlist, genre, mission statement, Ooligan

Beyond the Launch

By Jordana Beh Wathey

November 7, 2016 by Digital Content Leave a Comment

Beyond the Launch

I’m the youngest of five kids, and no matter how much we pestered her (or upset her), my mother insisted that she loved us all the same. I have my own theories on that. And while I don’t have any children (don’t tell my cats I said that), getting into my second year at Ooligan […]

Filed Under: Manager Monday, Publishing Tagged With: analytics, backlist, Book awards, Manager Monday, Marketing, ooligan press

10 Dos & Don’ts of Entrepreneurial Publishing

By Kristin Choruby

July 22, 2016 by OoliganPress Leave a Comment

10 Dos & Don’ts of Entrepreneurial Publishing

Savvy business practices are crucial to the success of an independent publisher. An estimated half of all entrepreneurial enterprises in the United States fail within the first five years, and only a third last ten years. If these statistics sound intimidating, fear not—here is a handy list of the ten best business practices in small-press […]

Filed Under: Publishing Tagged With: author contracts, backlist, best business practices, Copper Canyon Press, distributors, entrepreneurs, entrepreneurship, Forest Avenue Press, how-to, indie presses, Marketing, niche publishing, ooligan press, professionalism, publishing, Small Presses, startups, wholesalers

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