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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Authors

Competitive versus Comparative Titles

By Jennifer Ladwig

November 11, 2020 by OoliganPress Leave a Comment

Competitive versus Comparative Titles

One of the perhaps forgotten challenges to writing and publishing books is explaining to others what it’s about. In the publishing world, this struggle is combated with what we know as “comp titles,” which Penguin Random House defines as “an elevator pitch for your book.”

Filed Under: Marketing Tagged With: Acquisitions, Authors, book, books, comp titles, comparative titles, competitive titles, Marketing, publishing, sales, writing

A Marketing Tool for Indie Publishers and Authors Alike

By Hannah Boettcher

October 19, 2020 by OoliganPress Leave a Comment

A Marketing Tool for Indie Publishers and Authors Alike

Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: algorithm, analytics, Authors, blogs, books, data, goals, goodreads, independent, indie, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers

Discovering the Business Behind the Art Form

By Mary Williams

October 5, 2020 by OoliganPress Leave a Comment

Discovering the Business Behind the Art Form

Ultimately, all of this is done to get that book in the hands of someone who has felt the same passion I’ve felt my whole life.

Filed Under: Inside Ooligan, Manager Monday, Publishing Tagged With: assistant, Authors, developing, Editing, managing, metadata, operations, publisher, publishing, software, writers

The How and Why of Mission Statements

By Jennifer Ladwig and Michael Shymanski

August 17, 2020 by OoliganPress Leave a Comment

The How and Why of Mission Statements

With millions upon millions of people in the United States who think they have the next New York Times best seller, how can a publishing company find the diamond in the rough? What can a publishing house do to ensure they are receiving submissions for books they actually can and want to publish? The most effective way a publishing house can convey this information to an author is through the company’s mission statement.

Filed Under: Acquisitions, Manager Monday Tagged With: Acquisitions, Authors, guidelines, mission, mission statement, Ooligan, ooligan press, press, publishing, publishing houses, submissions

Nurturing Key Relationships in Publishing

By Courtney Young @courtlbunny

August 5, 2020 by OoliganPress Leave a Comment

Nurturing Key Relationships in Publishing

On the publishing side of business, communicative relationships can determine the success of book sales, the continuing care for an author, future partnering decisions, and much more. Nurturing the relationship that is forged between author and editor, publisher and reviewer, and so forth is important as these forces are what can help you, not just in the moment, but in the future as well.

Filed Under: Inside Ooligan, Publishing Tagged With: Authors, blog, communication, development, Editors, important, nurture, publishers, Relationships

Should You Design Your Book in Microsoft Word?

By Denise Morales Soto @dmoralessoto

August 3, 2020 by OoliganPress Leave a Comment

Should You Design Your Book in Microsoft Word?

I can see the appeal of using Word to design your book since it is a program that is familiar to most of us, especially if you’re a writer. It’s a lot cheaper than InDesign, which is a more professional tool that is also very technical and has a steeper learning curve. However, there are many reasons why Microsoft Word isn’t the best tool for this kind of work. So, before you commit to doing all that work in this program, here are a few things you should take into consideration.

Filed Under: Design, Manager Monday Tagged With: adobe, Authors, best practices, book, Design, file prep, format, graphic design, InDesign, interior, layout, Microsoft, print, publishing, self-publish, Word

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