Is it really that surprising that our generation is cynical about any analogue workflows when we’ve seen several outmoded in our lifetimes? Unfortunately, it is that exact disillusionment that causes some genuinely useful pre-Y2K skills to be overlooked. Case in point: hand-marked editing.
Events and outreach: if you’re a new or prospective student of book publishing, chances are you’ve come across this term once or twice when looking into the program or researching the publishing industry in general. The term itself can be a bit vague, since it can encompass a lot of things. I didn’t know exactly what it was either when I first started at Ooligan. At the time, I knew it had something to do with a conference, and since I’m an avid convention goer, that was enough to hook me in. But once I started working with the team, I got a better sense of what it was, how important it was, and what it meant to be a part of it.
As a new publishing student getting my first introduction to the acquisitions process at Ooligan, I can’t help but feel a bit traitorous at the prospect of contributing to more of those infamous letters. If there is one thing I can say that might benefit a talented author who just isn’t the best fit for Ooligan right now, it’s that the rejection often has nothing to do with measuring an author’s skill. Instead, it might simply be a matter of not being in exactly the right place at the right time.
There’s no doubt that the world of social media can be daunting for writers who want to establish that online presence many publishers push for, especially if the author has never had a social media account before. But there is no denying its necessity and value when it comes to reaching target audiences. Facebook, Instagram, and Twitter can all help you promote your blog and your books and can connect you with other people, but Twitter—in itself a form of microblogging—is a great way for writers to build an online presence and stay informed on trends in the industry.
We all know the success of a book depends largely on its social media presence. There isn’t a debate. That’s how it is now. As society and cultures evolve and morph, so do the marketing methods. The younger generations raised in these new marketing methods learn them like they learn language. It’s second nature to craft a tweet, edit, post aesthetically-pleasing pictures, and know when they’re posting too much or too little. But older generations haven’t had the luxury of growing up in this world. It really is as difficult as learning a completely new language—and not everyone has the ability to take the time to learn it.
Literary Arts and the graduate program in Book Publishing at Portland State University seek submissions from writers of color for the Oregon Writers of Color Spring Showcase.