What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.
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Navigating the Publicist-Author Relationship
By Alexandria Gonzales
Learning how to navigate relationships with authors is an essential part of being in the industry. There is bound to be some disagreement with the way the book is being edited, designed, marketed, and publicized. As the publicity manager for Ooligan Press, I have been in delicate situations where everyone’s feelings must be taken into account. And the most important thing I’ve learned from going through these slightly awkward situations is that communication is king.
A Publicist’s Guide to Successful Online Events
By Alexandria Gonzales
Knowing how to have a successful online event is crucial to getting readers to engage with your book. We all know that our attention spans are short, and when it comes to online presentations or keynotes, our attention is even shorter—especially with Zoom fatigue. So here is a publicity manager’s quick guide to successful online author events that attract and engage readers.
Marketing Romance Through the Ages
By Mary Williams
One word: Fabio
Preparing Authors for Digital Readings
By Selena Harris
Although digital readings are great opportunities for publicity, it can be daunting when a digital event is one of the only events that will occur, as was the case for many events for debut authors in early 2020. With all of that pressure, how can publishers get their authors ready for these events? What is the best way for an author to prepare for an online reading?
How Branding Allows YA Authors to Span Genres
By Callie Brown
At a time when YA is on the rise, we must ask this question: How do YA authors cater to their older audience?