Because traditional publishing is so saturated with submissions, and is therefore tricky to break into as an emerging author, many new authors decide to self-publish their first book as a sort of stepping stone into mainstream publishing.
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Getting Published: The Magic of the First Page
By Sarah Moffatt
According to Michael Shymanski, one of Ooligan’s Acquisitions Managers, think of your first page as the reader’s initial impression, much like “meeting your friend’s spouse for the first time.” First impressions can be insignificant, even disastrous, or they can be absolute magic. If the magic is there, an editor will know it immediately.
Creating Branding Strategies to Stand Out from the Crowd
By Glorimar Del Rio @glorimardelrio
During discussions about branding strategies with my college peers, it is common to hear about the importance of searching for the value a reader is looking to find when they are browsing through books, and then focusing on producing manuscripts that target these values. This initiative probably works well when producing and marketing most products, but how effective could this strategy be in the book market?
Competitive Pitching
By Amanda Fink @_cecilia_mae_
If you’re looking for a fun way to get your manuscript out in the world, check out #PitMad, a Twitter event put on by the organizers of Pitch Wars.
Personal versus Professional Branding in the Business of Book
By Megan Jessop @megan_jessop
What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.
Navigating the Publicist-Author Relationship
By Alexandria Gonzales
Learning how to navigate relationships with authors is an essential part of being in the industry. There is bound to be some disagreement with the way the book is being edited, designed, marketed, and publicized. As the publicity manager for Ooligan Press, I have been in delicate situations where everyone’s feelings must be taken into account. And the most important thing I’ve learned from going through these slightly awkward situations is that communication is king.