Because traditional publishing is so saturated with submissions, and is therefore tricky to break into as an emerging author, many new authors decide to self-publish their first book as a sort of stepping stone into mainstream publishing.
According to Michael Shymanski, one of Ooligan’s Acquisitions Managers, think of your first page as the reader’s initial impression, much like “meeting your friend’s spouse for the first time.” First impressions can be insignificant, even disastrous, or they can be absolute magic. If the magic is there, an editor will know it immediately.
During discussions about branding strategies with my college peers, it is common to hear about the importance of searching for the value a reader is looking to find when they are browsing through books, and then focusing on producing manuscripts that target these values. This initiative probably works well when producing and marketing most products, but how effective could this strategy be in the book market?
If you’re looking for a fun way to get your manuscript out in the world, check out #PitMad, a Twitter event put on by the organizers of Pitch Wars.
What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.
Learning how to navigate relationships with authors is an essential part of being in the industry. There is bound to be some disagreement with the way the book is being edited, designed, marketed, and publicized. As the publicity manager for Ooligan Press, I have been in delicate situations where everyone’s feelings must be taken into account. And the most important thing I’ve learned from going through these slightly awkward situations is that communication is king.