Authors have heard the same things over and over again on how to market their books: you must be on social media, you must be a big fan of your genre, you must create a dedicated fan base, etc. And while that’s all solid advice, most of it is geared toward reaching a general readership. Depending on what you’re writing, there are many more opportunities to grow your readership and visibility. The following tips are ultimately meant for authors writing in niche genres—we’re talking knitting books, self-help books, cookbooks, fitness books, anything directed at a very specific market—but any author could find ways to implement this advice.
In this ever-changing world, one thing remains constant: we have to fight for what we want. For an author in the publishing world, this means promoting yourself. Fight for your book.
All writers must come to terms with knowing that bringing the book to press is the biggest but not the last step of the book publishing process. Authors need to be actively involved in the promotion of their books. Those who develop a social media presence and attend to their fanbase online are more attractive to agents […]