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authentic marketing

Book Marketing for Good: The Importance of Reaching a Young Adult Readership

By McKenna Green @McKennaKGreen

January 22, 2020 by OoliganPress Leave a Comment

Book Marketing for Good: The Importance of Reaching a Young Adult Readership

As a culture, we are growing more inclusive every day, but not all young readers grow up in the same environment. Not every town offers good examples, not every family is understanding, and not every book teaches the same thing. When you’re marketing a novel to a young adult readership, it is important to understand that while the internet is a map to nearly every young reader, it can also be the thing that destroys a novel.

Filed Under: Marketing Tagged With: authentic marketing, authenticity, book marketing, book publishing, Marketing, marketing tools, online marketing, Social Media

Marketing with Politics: Femvertising and Doing it Right

By Esa Grigsby

July 25, 2018 by OoliganPress Leave a Comment

Marketing with Politics: Femvertising and Doing it Right

The individual attention and the feel-good messages are examples of good advertising, and companies shouldn’t be punished for good advertising. The problem arises when their values don’t line up with their ads.

Filed Under: Marketing Tagged With: #MeToo, Advertising, authentic marketing, authenticity, book marketing, book publishing, feminism, femvertising, Forest Avenue Press, henry holt & company, marketing tools, politics, politics in publishing, women in publishing

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