A whole generation of children is learning to read from a screen rather than a book. What could this mean for the future of the publishing industry? For one, it means we can no longer ignore the influence of ereaders, audiobooks, interactive reading apps, and video games on future and current readers.
Audiobooks have quickly become one of the fastest-growing areas of publishing in recent years, and Ooligan Press has recently taken on the task of exploring this exciting frontier. As we get ready to start including audiobooks in the publication of a few of our upcoming titles, we have begun testing the process by putting together a mock sample using one of our most well-known titles, Ricochet River. Here is an inside peek at the process, which we have undertaken with the help of the School of Music & Art’s new program.
The thing is, I love audiobooks. I love the way my imagination thrives off the words in my ears. I love that I feel like I’m back in kindergarten at story time. I love the way many narrators create voices for the characters, or have an entire cast to read the book as though it were a play. And I love all of this about podcasts too.
Ooligan author Brian K. Friesen made an audiobook for At the Waterline, and we got the chance to hear about his process and the exciting results!
Publishers, just like any other business, must keep up with changing tides in order to stay relevant, and as the demand for easy technology grows, the industry is increasingly turning towards audio and digital in order to survive.
This is my final Ooligan blog post as the manager of the digital department, and I’m going to share some resources that might be helpful to future Oolies, as well as to people outside the program.