We are all well aware that the pandemic has affected all sectors and everyone’s lives in unprecedented ways. Despite the fact that cuddling up with a good book is a quarantine go-to for many, the publishing industry as a whole has had to scramble to adapt to changes brought about because of the pandemic. Here are some of the major ways that the publishing industry has grappled with these changes, as well as some questions about our uncertain future as we struggle to return to normalcy.
You’re probably reading this article because you either have a book that you’d like to make into an audiobook and are wondering how to go about it, or you’re just curious about the factors that go into deciding what an audiobook will sound like.
With so many choosing to listen to books instead of reading the physical copies, it is no doubt the publishing industry has needed to change with the evolving demands of technology and fast-paced culture.
What makes an old book new—at least in the eyes of the consumer? Publishers of classic novels face the distinct challenge of marketing books that have already been extensively read, loved, discussed, and marketed. More often than not, publishers are not selling the content of the book—after all, the words are already tried and true—they are selling the experience.
When I find myself unable to focus on a book, audiobooks allow me to read while I keep my hands busy or just zone out. Sometimes all I need is to have someone else read to me, the words of the story taking on a life of their own with their narration. So if you’re like me and miss traveling––or merely need to escape your current couch situation––these are some audiobooks to help you escape to a different place.
Smart speakers are becoming a staple in the average household and changing the way we interact with technology. Publishing companies are taking note and looking at their use of the digital space in order to attract a more tech-savvy crowd. The industry is no stranger to surviving a digital upset, but the question is how they will respond to it. Looking closer, we can already see what challenges publishers face and the innovative ideas they have brought to the table in response.