With so many choosing to listen to books instead of reading the physical copies, it is no doubt the publishing industry has needed to change with the evolving demands of technology and fast-paced culture.
What makes an old book new—at least in the eyes of the consumer? Publishers of classic novels face the distinct challenge of marketing books that have already been extensively read, loved, discussed, and marketed. More often than not, publishers are not selling the content of the book—after all, the words are already tried and true—they are selling the experience.
When I find myself unable to focus on a book, audiobooks allow me to read while I keep my hands busy or just zone out. Sometimes all I need is to have someone else read to me, the words of the story taking on a life of their own with their narration. So if you’re like me and miss traveling––or merely need to escape your current couch situation––these are some audiobooks to help you escape to a different place.
Smart speakers are becoming a staple in the average household and changing the way we interact with technology. Publishing companies are taking note and looking at their use of the digital space in order to attract a more tech-savvy crowd. The industry is no stranger to surviving a digital upset, but the question is how they will respond to it. Looking closer, we can already see what challenges publishers face and the innovative ideas they have brought to the table in response.
I’ve known for a long time that I learn best through listening and through verbally discussing a topic. My favorite classes have always been the ones where the professor was a great orator, because it meant I could just sit back and absorb what they were lecturing on. All I ever needed to do was jot down some key words or phrases in my notes, and when I studied later the entire lesson would come flooding back. People thought I was crazy, but it worked for me.
I just discovered that there are choose-your-own-adventure interactive audiobooks! I’m not sure why I am just finding this out. I grew up in the eighties and nineties, and Choose Your Own Adventure books were as much a staple of my youth as big ratty bangs, too much blue eyeshadow, and oversized neon sweatshirts with shoulder pads.