Smart speakers are becoming a staple in the average household and changing the way we interact with technology. Publishing companies are taking note and looking at their use of the digital space in order to attract a more tech-savvy crowd. The industry is no stranger to surviving a digital upset, but the question is how they will respond to it. Looking closer, we can already see what challenges publishers face and the innovative ideas they have brought to the table in response.
I’ve known for a long time that I learn best through listening and through verbally discussing a topic. My favorite classes have always been the ones where the professor was a great orator, because it meant I could just sit back and absorb what they were lecturing on. All I ever needed to do was jot down some key words or phrases in my notes, and when I studied later the entire lesson would come flooding back. People thought I was crazy, but it worked for me.
I just discovered that there are choose-your-own-adventure interactive audiobooks! I’m not sure why I am just finding this out. I grew up in the eighties and nineties, and Choose Your Own Adventure books were as much a staple of my youth as big ratty bangs, too much blue eyeshadow, and oversized neon sweatshirts with shoulder pads.
There is currently much debate over whether listening to an audiobook counts as “reading” a book. However, oral storytelling has been around longer than books. In fact, the first books were written in order to be read aloud.
Audiobooks are all the rage in publishing right now. This Forbes article tells us that digital audiobook revenue rose 32.1 percent in 2018’s first quarter. People are turning to audiobooks to get their reading done more than ever. Below are my favorite young adult audiobooks I’ve listened to so far.
A whole generation of children is learning to read from a screen rather than a book. What could this mean for the future of the publishing industry? For one, it means we can no longer ignore the influence of ereaders, audiobooks, interactive reading apps, and video games on future and current readers.