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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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audiences

Books from Media: Published in the Real World

By McKenna Green @McKennaKGreen

December 4, 2020 by OoliganPress Leave a Comment

Books from Media: Published in the Real World

“Pawnee: The Greatest Town In America” by Leslie Knope exists—not only within the television show “Parks And Rec,” but at a bookstore near you. That’s right, the popular trend of creating books from fictional media is one that won’t slow down.

Filed Under: Digital Tagged With: attention, audiences, book adaptations, Castle, competing attention, competing media, ghostwriting, Jane the Virgin, Marriage Vacation, media, Parks and Rec, Pawnee: the Greatest Town in America, publishing, Richard Castle, television adaptations, Younger

How To Create a Persona and Identify Your Target Audience

By Sydnee Chesley

June 22, 2020 by OoliganPress Leave a Comment

How To Create a Persona and Identify Your Target Audience

The purpose of creating a persona is to take the abstract concept of an audience and create something concrete and relatable from it. Your audience is reachable, you just have to figure out who they are. The following three questions are designed to help you do that.

Filed Under: Manager Monday, Marketing Tagged With: audiences, market research, Marketing, marketing strategy, persona, publicity, strategy, target audiences, target market

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