“Pawnee: The Greatest Town In America” by Leslie Knope exists—not only within the television show “Parks And Rec,” but at a bookstore near you. That’s right, the popular trend of creating books from fictional media is one that won’t slow down.
The purpose of creating a persona is to take the abstract concept of an audience and create something concrete and relatable from it. Your audience is reachable, you just have to figure out who they are. The following three questions are designed to help you do that.