On the surface, The Adulterants is a dry, witty, coming-of-age story about a manchild. But manchildren aren’t going to buy the book for themselves. They probably wouldn’t ever walk into a bookstore of their own volition, and they certainly wouldn’t openly identify themselves as a manchild in need of self-reflection. Instead, Tin House targeted the people in their lives who wanted to intervene before it was too late.
I sat next to a woman on a cross-country flight who read Fifty Shades of Grey from cover to cover with such rapt attention that she didn’t respond to the flight attendant. When we landed, the woman looked confused and not too happy to step back into real life. She collected her things with the glazed, glassy eyes of the fictive spell.
As social media continues to boom through today’s generation, businesses must use these platforms in order to market their own companies and organizations. But how exactly are these companies benefiting from their social media, and how do they know what to post that will further engage their followers? The answer is social media tools.
It may come as a surprise, but books don’t magically appear in coffee shops, charming oceanside stores, or locally-owned bookshops. It takes research, phone calls, and actual human interaction to place books in smaller or non-traditional bookstores.
Building an audience is one of the most important facets of marketing, but if book marketers cannot effectively establish a genre then they cannot establish an audience.
As one of Ooligan’s acquisitions managers, I read a lot of query letters. Like any other publishing house, we see lots of them, and because we accept unagented submissions, we see a lot of query letters that are written by authors who might not know what should be in a query letter. Sometimes this means […]