The adage “don’t judge a book by its cover” has been proven to be bad advice not only for readers but also for publishers’ marketing teams. As it turns out, books’ covers are often exactly what they’re judged by.
Adult books are about learning to live in the world we have. YA books are about changing the world.
Everyone has different ways of understanding the world around them, and in order to draw that out for a keen audience, it is necessary for an editor to make all those red lines and to work with the writer to help them dig out their own unique voice.
Where do you go first? Out of the plethora of social media options available, which is going to net you the most bang for your buck? Which is going to be the most efficient and effective use of your time?
As the cover of a book communicates to the potential reader what lies within, many conventions have emerged to highlight certain genres, such as an old photograph that promises a memoir, or a shirtless muscular man that promises a romance novel. To investigate further, we’ll look at four popular books sold in both the US and the UK and see what each cover has to say about the same story.
No matter how brilliant a piece of writing is, if it doesn’t know who the audience should be or doesn’t give enough context about its subject, the writing fails to be read, understood, and shared. It fails to communicate. The same holds true for book design.