Knowing how to have a successful online event is crucial to getting readers to engage with your book. We all know that our attention spans are short, and when it comes to online presentations or keynotes, our attention is even shorter—especially with Zoom fatigue. So here is a publicity manager’s quick guide to successful online author events that attract and engage readers.
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Preparing Authors for Digital Readings
By Selena HarrisAlthough digital readings are great opportunities for publicity, it can be daunting when a digital event is one of the only events that will occur, as was the case for many events for debut authors in early 2020. With all of that pressure, how can publishers get their authors ready for these events? What is the best way for an author to prepare for an online reading?
Knowing Your Audience: A Quick Guide to Improving Your Query
By Kimberly Scofield @kmscofieOftentimes, developing target audiences can reveal interesting information about how to get the book into the hands of the reader. For example, if members of a target audience are likely to listen to podcasts, then the marketing plan for the book should include some reviews by podcasts they probably listen to.
How Branding Allows YA Authors to Span Genres
By Callie BrownAt a time when YA is on the rise, we must ask this question: How do YA authors cater to their older audience?
A Book’s Cover: One of Its Strongest Marketing Tools
By Kendra FergusonThe adage “don’t judge a book by its cover” has been proven to be bad advice not only for readers but also for publishers’ marketing teams. As it turns out, books’ covers are often exactly what they’re judged by.
Why Do Adults Read Young Adult Books?
By Monica Hay @monicathewriterAdult books are about learning to live in the world we have. YA books are about changing the world.