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audience

Book Marketing on a Budget for Indie Authors

By Kaylee Lovato

January 19, 2022 by OoliganPress Leave a Comment

Book Marketing on a Budget for Indie Authors

Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.

Filed Under: Marketing Tagged With: ads, advertisement, amazon, audience, Book Promotion, book sales, budget, content, fiction, independent, indie authors, indie press, Indie Publishing, Marketing, promotion, Rob Dircks, sales, science fiction, Self-Publishing, Social Media, spreadable, spreadable media

How Audiobooks Are Changing the Publishing Industry

By Megan Jessop @megan_jessop

April 7, 2021 by OoliganPress Leave a Comment

How Audiobooks Are Changing the Publishing Industry

With so many choosing to listen to books instead of reading the physical copies, it is no doubt the publishing industry has needed to change with the evolving demands of technology and fast-paced culture.

Filed Under: Digital Tagged With: audience, audiobooks, books, Business, changes, digital, publishing, readership, sales, technology

Demanding Diversity with BookTube

By Alix Martinez

March 29, 2021 by OoliganPress Leave a Comment

Demanding Diversity with BookTube

BookTubers are a well-known part of the book-loving community. BookTube is the place on YouTube people go to hear others rave about books they love or discuss all things wrong with the books they don’t. Throw in some fun bookish tags and it is the perfect space for readers to get more content when they aren’t curled up with a book. That being said, BookTube has gone through some important changes over the years and one vital change is that the personalities and faces of these channels are becoming more and more diverse.

Filed Under: Manager Monday, Social Media Tagged With: audience, BookCon, BookTube, diversity, influencers, Marketing, media, platform, representation, Social Media, visibility, YouTube

A Publicist’s Guide to Successful Online Events

By Alexandria Gonzales

September 14, 2020 by OoliganPress Leave a Comment

A Publicist’s Guide to Successful Online Events

Knowing how to have a successful online event is crucial to getting readers to engage with your book. We all know that our attention spans are short, and when it comes to online presentations or keynotes, our attention is even shorter—especially with Zoom fatigue. So here is a publicity manager’s quick guide to successful online author events that attract and engage readers.

Filed Under: Manager Monday Tagged With: audience, author, event, guide, host, Online, publicity, reader, video, Zoom

Preparing Authors for Digital Readings

By Selena Harris

July 15, 2020 by OoliganPress Leave a Comment

Preparing Authors for Digital Readings

Although digital readings are great opportunities for publicity, it can be daunting when a digital event is one of the only events that will occur, as was the case for many events for debut authors in early 2020. With all of that pressure, how can publishers get their authors ready for these events? What is the best way for an author to prepare for an online reading?

Filed Under: Marketing Tagged With: audience, author, digital, event, Marketing, Online, promotion, publicity, publisher, Reading

Knowing Your Audience: A Quick Guide to Improving Your Query

By Kimberly Scofield @kmscofie

June 1, 2020 by OoliganPress Leave a Comment

Knowing Your Audience: A Quick Guide to Improving Your Query

Oftentimes, developing target audiences can reveal interesting information about how to get the book into the hands of the reader. For example, if members of a target audience are likely to listen to podcasts, then the marketing plan for the book should include some reviews by podcasts they probably listen to.

Filed Under: Acquisitions, Manager Monday Tagged With: Acquisitions, audience, Marketing, marketing profile, query, Query letter, target audience, target profile

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