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audience

A Publicist’s Guide to Successful Online Events

By Alexandria Gonzales

September 14, 2020 by OoliganPress Leave a Comment

A Publicist’s Guide to Successful Online Events

Knowing how to have a successful online event is crucial to getting readers to engage with your book. We all know that our attention spans are short, and when it comes to online presentations or keynotes, our attention is even shorter—especially with Zoom fatigue. So here is a publicity manager’s quick guide to successful online author events that attract and engage readers.

Filed Under: Manager Monday Tagged With: audience, author, event, guide, host, Online, publicity, reader, video, Zoom

Preparing Authors for Digital Readings

By Selena Harris

July 15, 2020 by OoliganPress Leave a Comment

Preparing Authors for Digital Readings

Although digital readings are great opportunities for publicity, it can be daunting when a digital event is one of the only events that will occur, as was the case for many events for debut authors in early 2020. With all of that pressure, how can publishers get their authors ready for these events? What is the best way for an author to prepare for an online reading?

Filed Under: Marketing Tagged With: audience, author, digital, event, Marketing, Online, promotion, publicity, publisher, Reading

Knowing Your Audience: A Quick Guide to Improving Your Query

By Kimberly Scofield @kmscofie

June 1, 2020 by OoliganPress Leave a Comment

Knowing Your Audience: A Quick Guide to Improving Your Query

Oftentimes, developing target audiences can reveal interesting information about how to get the book into the hands of the reader. For example, if members of a target audience are likely to listen to podcasts, then the marketing plan for the book should include some reviews by podcasts they probably listen to.

Filed Under: Acquisitions, Manager Monday Tagged With: Acquisitions, audience, Marketing, marketing profile, query, Query letter, target audience, target profile

How Branding Allows YA Authors to Span Genres

By Callie Brown

April 22, 2020 by OoliganPress Leave a Comment

How Branding Allows YA Authors to Span Genres

At a time when YA is on the rise, we must ask this question: How do YA authors cater to their older audience?

Filed Under: Design Tagged With: audience, author, branding, eleanor & park, eleanor and park, Fangirl, genre, independent press, indie books, Rainbow Rowell, rowell, YA, young adult

A Book’s Cover: One of Its Strongest Marketing Tools

By Kendra Ferguson

April 3, 2020 by OoliganPress Leave a Comment

A Book’s Cover: One of Its Strongest Marketing Tools

The adage “don’t judge a book by its cover” has been proven to be bad advice not only for readers but also for publishers’ marketing teams. As it turns out, books’ covers are often exactly what they’re judged by.

Filed Under: Marketing Tagged With: audience, audience engagement, book cover, book design, branding, cover, cover design, design tools, Marketing, marketing placement, marketing tools, Social Media

Why Do Adults Read Young Adult Books?

By Monica Hay @monicathewriter

November 6, 2019 by OoliganPress Leave a Comment

Why Do Adults Read Young Adult Books?

Adult books are about learning to live in the world we have. YA books are about changing the world.

Filed Under: Publishing Tagged With: adult books, adults reading YA, audience, BookTube, Christine Riccio, genre, Publisher's Weekly, publishing, teen, YA, ya books, young adult, young adult literature

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