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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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audience engagement

A New Department at Ooligan

By Tiffany Watson

May 4, 2020 by OoliganPress Leave a Comment

A New Department at Ooligan

At nearly every press, there is a room that is stacked high with cardboard boxes. For people in publishing, a certain feeling may be invoked by this image. I feel it myself. A book unread is a sadder sight than one unloved.

Filed Under: Manager Monday Tagged With: audience engagement, community, department, engagement, manager, Marketing, new, newsletters, Ooligan, outreach, position, publicity, reader engagement

A Book’s Cover: One of Its Strongest Marketing Tools

By Kendra Ferguson

April 3, 2020 by OoliganPress Leave a Comment

A Book’s Cover: One of Its Strongest Marketing Tools

The adage “don’t judge a book by its cover” has been proven to be bad advice not only for readers but also for publishers’ marketing teams. As it turns out, books’ covers are often exactly what they’re judged by.

Filed Under: Marketing Tagged With: audience, audience engagement, book cover, book design, branding, cover, cover design, design tools, Marketing, marketing placement, marketing tools, Social Media

YA Authors and Social Engagement

By Kali Carryl

February 12, 2020 by OoliganPress Leave a Comment

YA Authors and Social Engagement

Today, there is an entire world of social media enabling authors to engage with fans, which helps them learn about marketability, understand the reception of their work, and see their audience in a whole new way. We see this popping up particularly among YA authors, who generally have a great appreciation for the loyalty and passion of their young readers. More importantly, it has opened the door for authors to adopt the additional role of a social media influencer, and the results of this new development are delightful and heartwarming, particularly in the YA community.

Filed Under: Marketing, Social Media Tagged With: audience engagement, charity, fiction, influencers, social movement, YA, YouTube

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