Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.
As social media continues to boom through today’s generation, businesses must use these platforms in order to market their own companies and organizations. But how exactly are these companies benefiting from their social media, and how do they know what to post that will further engage their followers? The answer is social media tools.
I’m the youngest of five kids, and no matter how much we pestered her (or upset her), my mother insisted that she loved us all the same. I have my own theories on that. And while I don’t have any children (don’t tell my cats I said that), getting into my second year at Ooligan […]