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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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analytics

Learning the ABCs of Bookstagram

By Hannah Boettcher

March 1, 2021 by OoliganPress Leave a Comment

Learning the ABCs of Bookstagram

I started my bookstagram page at the end of September 2020. In under half a year, I have amassed 3,400 plus followers, held conversations with some of my favorite authors, and made many bookish friends. There are many bookstagram “secrets” only accessible to those engaging with other accounts, consuming a lot of content, and running an actual bookstagram account. Thus, I have gathered my most useful tips and tricks on how to operate and brand a successful bookstagram account.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: aesthetic, algorithm, analytics, Authors, blogging, blogs, books, bookstagram, data, feed, goals, how-to, independent, indie, instagram, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers, writing

A Marketing Tool for Indie Publishers and Authors Alike

By Hannah Boettcher

October 19, 2020 by OoliganPress Leave a Comment

A Marketing Tool for Indie Publishers and Authors Alike

Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: algorithm, analytics, Authors, blogs, books, data, goals, goodreads, independent, indie, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers

Social Media Tools & Ooligan

By Brennah Hale @thebrennah

August 29, 2018 by OoliganPress Leave a Comment

Social Media Tools & Ooligan

As social media continues to boom through today’s generation, businesses must use these platforms in order to market their own companies and organizations. But how exactly are these companies benefiting from their social media, and how do they know what to post that will further engage their followers? The answer is social media tools.

Filed Under: Marketing Tagged With: analytics, audience, demographics, Facebook, followers, geographics, Hootsuite, instagram, listening, Marketing, media, Ooligan, privacy, sentiment, Social Media, Tools, twitter, writing

Beyond the Launch

By Jordana Beh Wathey

November 7, 2016 by Digital Content Leave a Comment

Beyond the Launch

I’m the youngest of five kids, and no matter how much we pestered her (or upset her), my mother insisted that she loved us all the same. I have my own theories on that. And while I don’t have any children (don’t tell my cats I said that), getting into my second year at Ooligan […]

Filed Under: Manager Monday, Publishing Tagged With: analytics, backlist, Book awards, Manager Monday, Marketing, ooligan press

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