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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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aesthetic

Learning the ABCs of Bookstagram

By Hannah Boettcher

March 1, 2021 by OoliganPress Leave a Comment

Learning the ABCs of Bookstagram

I started my bookstagram page at the end of September 2020. In under half a year, I have amassed 3,400 plus followers, held conversations with some of my favorite authors, and made many bookish friends. There are many bookstagram “secrets” only accessible to those engaging with other accounts, consuming a lot of content, and running an actual bookstagram account. Thus, I have gathered my most useful tips and tricks on how to operate and brand a successful bookstagram account.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: aesthetic, algorithm, analytics, Authors, blogging, blogs, books, bookstagram, data, feed, goals, how-to, independent, indie, instagram, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers, writing

Book Aesthetics: An Unconventional Approach to Sustainability

By Alix Martinez

February 5, 2020 by OoliganPress Leave a Comment

Book Aesthetics: An Unconventional Approach to Sustainability

Spend a few minutes on the internet and you’ll probably see the kind of highly curated images that saturate social media, whether they’re posts by influencers or ads from retail powerhouses. Every detail in these images is planned, from the succulents in the background to the coffee mugs placed strategically on the counter and yes, even the books lining the shelves with precise color coordination. Just based on a quick scan of these picturesque galleries, it’s easy to make the assumption that these books aren’t going to be opened in the near future, if at all. This use of books for their “aesthetic” induces eye rolls in some and can even be downright offensive to literary enthusiasts.

Filed Under: Design Tagged With: aesthetic, bookrescue, Design, recycling, Social Media, sustainability, twitter

Publisher Aesthetic as Visual Brand

By Jasmine Gower

September 5, 2018 by OoliganPress Leave a Comment

Publisher Aesthetic as Visual Brand

Even before readers notice the Ooligan hook on the spine, they can often recognize the arts and crafts style and blue and green color palettes for which Ooligan book covers have recently become known.

Filed Under: Marketing Tagged With: aesthetic, book covers, branding, Ooligan, publisher, visual brand

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