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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Advertising

Marketing to Millennials: Native Advertising

By Erica Wright

October 30, 2020 by OoliganPress Leave a Comment

Marketing to Millennials: Native Advertising

If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?

Filed Under: Marketing Tagged With: Advertising, BuzzFeed, H&R Block, harpercollins, Marketing, Millennials, native advertising, paid marketing, Publisher's Weekly, publishers, publishing, Social Media, the Onion

Indie Portland Bookstores During COVID-19

By Callie Brown

May 20, 2020 by OoliganPress Leave a Comment

Indie Portland Bookstores During COVID-19

From posting funny quips to sharing ideas for family-friendly reading activities, these stores have been going above and beyond to reach their communities, all while fielding business in a challenging new way.

Filed Under: Marketing Tagged With: Advertising, booksellers, bookstores, coronavirus, covid-19, independent, indie, indie bookstore, Marketing, Online, pdx, Portland, small business

Transmedia Marketing Is the Future of Publishing

By Tia Hilts

November 13, 2019 by OoliganPress Leave a Comment

Transmedia Marketing Is the Future of Publishing

Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.

Filed Under: Marketing Tagged With: Advertising, books, broadcasting, campaign awareness, engagement, independent press, Marketing, Snapchat, Snapchat filter, Social Media, transmedia marketing, transmedia storytelling, trends in publishing, worldbuilding

Genre Marketing

By Kelly Hogan

August 3, 2018 by OoliganPress Leave a Comment

Genre Marketing

Building an audience is one of the most important facets of marketing, but if book marketers cannot effectively establish a genre then they cannot establish an audience.

Filed Under: Marketing Tagged With: Advertising, audience, audience building, audience maintenance, audience targeting, genre, Marketing, Social Media

Marketing with Politics: Femvertising and Doing it Right

By Esa Grigsby

July 25, 2018 by OoliganPress Leave a Comment

Marketing with Politics: Femvertising and Doing it Right

The individual attention and the feel-good messages are examples of good advertising, and companies shouldn’t be punished for good advertising. The problem arises when their values don’t line up with their ads.

Filed Under: Marketing Tagged With: #MeToo, Advertising, authentic marketing, authenticity, book marketing, book publishing, feminism, femvertising, Forest Avenue Press, henry holt & company, marketing tools, politics, politics in publishing, women in publishing

Inside Ooligan: Author Advertisement

By Lydia Morlan

September 10, 2014 by OoliganPress Leave a Comment

Inside Ooligan: Author Advertisement

Everyone has some sort of idea about what goes into producing a published book. With great excitement, I will explain one aspect of the “how” with respect to a current working Ooligan title called Forgive Me If I’ve Told You This Before, coming out this fall. Here, you’ll learn why a book’s author is becoming […]

Filed Under: Inside Ooligan Tagged With: Advertising, Book awards, books, Forgive Me If I've Told You This Before, Golden Crown Literary Society, Karelia Stetz-Waters, Ooligan, publishing

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