From posting funny quips to sharing ideas for family-friendly reading activities, these stores have been going above and beyond to reach their communities, all while fielding business in a challenging new way.
Advertising
Transmedia Marketing Is the Future of Publishing
By Tia Hilts
Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.
Genre Marketing
By Kelly Hogan
Building an audience is one of the most important facets of marketing, but if book marketers cannot effectively establish a genre then they cannot establish an audience.
Marketing with Politics: Femvertising and Doing it Right
By Esa Grigsby
The individual attention and the feel-good messages are examples of good advertising, and companies shouldn’t be punished for good advertising. The problem arises when their values don’t line up with their ads.
Inside Ooligan: Author Advertisement
By Lydia Morlan
Everyone has some sort of idea about what goes into producing a published book. With great excitement, I will explain one aspect of the “how” with respect to a current working Ooligan title called Forgive Me If I’ve Told You This Before, coming out this fall. Here, you’ll learn why a book’s author is becoming […]