One of the perhaps forgotten challenges to writing and publishing books is explaining to others what it’s about. In the publishing world, this struggle is combated with what we know as “comp titles,” which Penguin Random House defines as “an elevator pitch for your book.”
Acquisitions
The How and Why of Mission Statements
By Jennifer Ladwig and Michael Shymanski
With millions upon millions of people in the United States who think they have the next New York Times best seller, how can a publishing company find the diamond in the rough? What can a publishing house do to ensure they are receiving submissions for books they actually can and want to publish? The most effective way a publishing house can convey this information to an author is through the company’s mission statement.
Knowing Your Audience: A Quick Guide to Improving Your Query
By Kimberly Scofield @kmscofie
Oftentimes, developing target audiences can reveal interesting information about how to get the book into the hands of the reader. For example, if members of a target audience are likely to listen to podcasts, then the marketing plan for the book should include some reviews by podcasts they probably listen to.
Proposals: The Difference Between Fiction and Nonfiction
By Kimberley Scofield
Writing book proposals can seem intimidating. Writing the book was hard enough, and now you have to get other people to like it too. The number of resources for writing query letters is infinite, with published authors, agents, and publishers all weighing in on what makes a good query letter. But what about the next step—the proposal package?
It’s Nothing Personal: Reasons for Rejection that Go Beyond an Author’s Control
By Laura Mills
As a new publishing student getting my first introduction to the acquisitions process at Ooligan, I can’t help but feel a bit traitorous at the prospect of contributing to more of those infamous letters. If there is one thing I can say that might benefit a talented author who just isn’t the best fit for Ooligan right now, it’s that the rejection often has nothing to do with measuring an author’s skill. Instead, it might simply be a matter of not being in exactly the right place at the right time.
How Personal Branding Can Impact Getting Your Book Acquired
By Taylor Thompson @taylormegon
Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.