Oftentimes, developing target audiences can reveal interesting information about how to get the book into the hands of the reader. For example, if members of a target audience are likely to listen to podcasts, then the marketing plan for the book should include some reviews by podcasts they probably listen to.
Acquisitions
Proposals: The Difference Between Fiction and Nonfiction
By Kimberley Scofield
Writing book proposals can seem intimidating. Writing the book was hard enough, and now you have to get other people to like it too. The number of resources for writing query letters is infinite, with published authors, agents, and publishers all weighing in on what makes a good query letter. But what about the next step—the proposal package?
It’s Nothing Personal: Reasons for Rejection that Go Beyond an Author’s Control
By Laura Mills
As a new publishing student getting my first introduction to the acquisitions process at Ooligan, I can’t help but feel a bit traitorous at the prospect of contributing to more of those infamous letters. If there is one thing I can say that might benefit a talented author who just isn’t the best fit for Ooligan right now, it’s that the rejection often has nothing to do with measuring an author’s skill. Instead, it might simply be a matter of not being in exactly the right place at the right time.
How Personal Branding Can Impact Getting Your Book Acquired
By Taylor Thompson @taylormegon
Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.
How Personal Branding Can Impact Getting Your Book Acquired
By Taylor Thompson @taylormegon
Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.
By Word or By Bird: Acquisitions through Twitter
By Alyssa Schaffer @alyssalschaffer & Joanna Szabo @Joanna_Shwaba
As we are both primarily internet-dwelling creatures, the natural progression was to explore Twitter. But seriously, from the time we spent on Twitter, we noticed a large community of agents, editors, authors, and more using the Twitter community to broaden their reach and visibility. The community of writers and publishing professionals on Twitter is vast, but there are a few aspects of the engagement that we thought could help us spark new connections: manuscript wish lists, Twitter pitch events, and personal branding (find us @alyssalschaffer and @joanna_shwaba).