Ooligan Press is holding a photo contest to spread the word about our new book, 50 Hikes in the Tillamook and Clatsop State Forests. After hitting the trail, share your beautiful hiking photos with us for a chance to win a Napsack wearable sleeping bag from Poler. Can’t decide which hike to go on? Pick up a copy of 50 Hikes online or at a bookstore near you. See the rules below to find out how to enter.
Proofreading season is upon us at Ooligan Press. Really, that’s a bit of a misnomer—it’s not every year that all of the proofreading tasks align the way they have this winter. But align they have; we are rereleasing the ebook editions of Tony Wolk’s Abe Lincoln Trilogy just in time for Presidents’ Day, which means we have all three books that need to be proofread. We are also proofreading the ebook version of 50 Hikes (which publishes March 1!) and have just wrapped up on a proofread of Three Sides Water.
The more hiking guidebooks I looked at, the more it became clear to me that they had a very defined look; glossy photographs of nature with a solid color band across the top or bottom with the title. With such a rigid look, how would we be able to make our Ooligan hiking guidebook look the part?
We are all about spending this summer planning the trajectories of our upcoming releases in the marketing department. The Ooligan Press offices are already boiling over with summer anticipation over the November 7th release of Meagan Macvie’s The Ocean in My Ears, and we’ve laced up our hiking boots to explore the trails found in 50 Hikes in the Tillamook & Clatsop State Forests to collect promotional materials before The Sierra Club’s guidebook lands on bookshelves next March. Nevertheless, before we get to celebrate the launches of those awesome books, we are working with the teams to ensure that their marketing efforts are optimally strategized.
The summer term is an excellent time for Ooligan’s forthcoming hiking guide, 50 Hikes in the Tillamook and Clatsop State Forests. With reliably clear skies, our team members can embark on the titular hikes, strengthening their connection with the project and allowing us to ensure accuracy for our readers. Not many publishing projects involve going outside and breathing pristine forest air; we’re feeling pretty lucky.
Book marketing is a great way to get to know a book. It not only allows one to be involved with a manuscript through the entire publishing process, but it gives those responsible for marketing books the chance to tell a story about the story. Sometimes these stories work really well, and other times ideas fall flat—that’s marketing. Nevertheless, coming up with a solid marketing plan, or even a functional concept that works well for a book, typically comes from the text itself. But even before those ideas roll out, the marketing process has started; it begins as soon as a manuscript arrives at the press.