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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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OoliganPress

Pitching in a Pandemic

By Tiffany Watson

November 16, 2020 by OoliganPress Leave a Comment

Pitching in a Pandemic

Books can give comfort in difficult times and allow us to feel connected when environmental factors like this pandemic keep us apart, but they do not usurp safety and health.

Filed Under: Manager Monday, Publicity Tagged With: gift guide, listical, Marketing, pandemic, pitching, publicity, review requests

Competitive versus Comparative Titles

By Jennifer Ladwig

November 11, 2020 by OoliganPress Leave a Comment

Competitive versus Comparative Titles

One of the perhaps forgotten challenges to writing and publishing books is explaining to others what it’s about. In the publishing world, this struggle is combated with what we know as “comp titles,” which Penguin Random House defines as “an elevator pitch for your book.”

Filed Under: Marketing Tagged With: Acquisitions, Authors, book, books, comp titles, comparative titles, competitive titles, Marketing, publishing, sales, writing

The Building Blocks to Your Social Media Strategy

By Alix Martinez

November 9, 2020 by OoliganPress Leave a Comment

The Building Blocks to Your Social Media Strategy

A social media strategy is an essential part of publishing and marketing a title. It’s the perfect way to get your whole team, both new and old, up to speed on both your ideas for social media as well as the main selling points of your title. Now, getting started on this document may seem overwhelming at first, but here are some tips to guide you in the right direction.

Filed Under: Manager Monday, Social Media Tagged With: books, collateral, examples, guide, instagram, Marketing, mood boards, presentation, publishing, quotes, research, Social Media, strategy, team work, themes, twitter

Escape with Audiobooks

By Amanda Fink

November 6, 2020 by OoliganPress Leave a Comment

Escape with Audiobooks

When I find myself unable to focus on a book, audiobooks allow me to read while I keep my hands busy or just zone out. Sometimes all I need is to have someone else read to me, the words of the story taking on a life of their own with their narration. So if you’re like me and miss traveling––or merely need to escape your current couch situation––these are some audiobooks to help you escape to a different place.

Filed Under: Digital Tagged With: audiobooks, publishing, quarantine reads, Reading, Summer, summer reads

How Goodreads Helped Me Find My Memories

By Elle Klock @elleklock

November 4, 2020 by OoliganPress Leave a Comment

How Goodreads Helped Me Find My Memories

My “2019” shelf sat, neatly and chronologically ordered for me to peruse. Month by month, the books I had slogged through and the books that shone brilliantly awakened in my memory, but something else happened too. I began to remember other parts of my life in those months.

Filed Under: Digital Tagged With: Archives, books, browsing, connections, digital, forgotten, goodreads, history, linear time, lists, loss, memory, network, Online, past, Reading, remember, Social Media, time loss

Proofreading in a Pandemic: How the Editorial Process is Carrying On in Corona

By Emma Wolf

November 2, 2020 by OoliganPress Leave a Comment

Proofreading in a Pandemic: How the Editorial Process is Carrying On in Corona

While many aspects of the publishing industry are still adapting to these evolving circumstances, the way editors utilize programs such as Track Changes and Google Docs has set them up to not just survive during a pandemic, but thrive.

Filed Under: Editing, Manager Monday Tagged With: book editing, book publishing, communication, covid-19, Editors, email, Google Suite, pandemic, remote, track changes, working at home, Zoom

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