A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.
Finding Joy in Freelance Copyediting
By Shalyn Schipper
While most of the difficulties of freelance copyediting can’t be avoided, some of the stress they cause can be offset by making freelance work a joyful pursuit. Allow me to share what my part-time freelance copyediting experience over the past four years has taught me.
Announcing THE STEP BACK by J.T. Bushnell
By Hazel Wright
Told with breathtaking imagery and imbued with compassion, THE STEP BACK examines the loneliness that sometimes accompanies the transition from adolescence to adulthood, which can take a true reckoning to overcome.
Covering Up: How Color Choice Affects the Way Audience Perceives a Book
By Selena Harris
When it comes to publishing, you should judge a book by its color. Color theory is a popular topic in discussions about interior design, website design, fashion, and elsewhere, but it also plays a vital role in the publishing industry.
LAUREL EVERYWHERE Press Kit Prep
By Grace Hansen @thegracieve
The LAUREL EVERYWHERE team members had their work cut out for them to compile and utilize Ooligan’s first-ever press kit.
We’re All on Our Way to Becoming Bookstagram Stars
By Vivian Nguyen @vivqnguyen
Book lovers, take a look at your shelf. What do you see? Not all of us can be Bookstagram stars with a plethora of breathtaking displays, but recently I’ve discovered that my books seem to follow a very similar color scheme. At first I thought this was a happy coincidence, but it turns out that publishers definitely know what they’re doing. In the book publishing world, marketing all begins with the cover.