Consumers often choose companies that they can trust and that they feel connected to. Transparency goes a long way with current and future customers.
Canva: The First-Time Designer’s Best Friend
By Riley Robert @RileyRober14
Although most agree that Adobe’s Creative Cloud is the pinnacle of professional design software, first-time designers with little software experience are likely to be overwhelmed by its plethora of features—and its cost. While most designers will eventually want to splurge on Adobe’s CC license to professionally share and sell their work, in the meantime there is a free online software called Canva that is the first-time designer’s best friend.
Usability and Experience Goals for the New Ooligan Website
By Jill Bowen
As a web designer you have approximately ten seconds to get someone to interact with your site. In that small window of time there are a series of decisions being made that affect whether the user is impressed by what they find or if they move on to another site. By understanding how persuasion is built into a page, a designer can make certain that a user will stay on the page, and more importantly, keep them coming back.
Author Representation in the Popular “Sick Lit” Genre
By Rachael Renz @booksforbrunch_
I think that honest representation makes marketing a book easy because the novel speaks for itself. Authors need to write their own stories, and I hope in the future they are represented and supported by publishers so that these stories—the ones with honesty and vulnerability—can reach the young adults who need it.
Books Matter, Shouldn’t Bookstores?
By Rachel Howe
Bookstores are just one of the many businesses that have been profoundly impacted by the shutdowns happening throughout the country. Shelf Awareness and Publisher’s Weekly have both made it a point to offer regular reports and updates on the current status of bookstores and the publishing industry; while some of this news is good, some of it is surprising, and some of it is down-right depressing.
Subtitles: When Are They Needed?
By Kaitlyn Shehee
What is a subtitle? You might recognize them as coming after a colon or appearing in smaller text after the main title of a book. You might have also noticed that they are common in nonfiction but hardly ever used in fiction at all. Why is that?