Empathy is not so much feeling something about a character, but feeling something with a character. It is not only being sorry for a character when they struggle and happy when they succeed—it’s about the reader experiencing those trials and victories as if they were their own. And when those trials and victories are rooted in immediate real-world issues, there’s more at stake than well-written characterization.
Ask someone to close their eyes and place a ring in their hand, and they’ll move the object in their hand to get a sense of its shape. Forbid them from moving their hand, and they’ll have a very difficult time figuring out the shape from touch alone.
Image: Original photograph of a pair of Nintendo Switch Joy-Cons and a copy of 50 Hikes (I can do a version with Classroom Publishing or whatever if that makes more sense).
While the interior design of a book may not always be as flashy as cover design, it is just as, if not more important. A book with a good layout and design may not always get noticed, but a book with a bad interior can ruin professionalism and even lose readers. With these tips, sticking to industry standards when necessary, but utilizing creative practice where possible, the interior design of your book can become the backbone needed for its content and cover to shine.
Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.
Lately, I’ve been seeing an influx of advertisements for online grammar checkers on almost all of my social media accounts. For a while now, I’ve tried to ignore them, chalking up the barrage of ads to the internet gods knowing how to market to a book lover, but I’ve begun to wonder what these online checkers mean for today’s writers and editors.
When I told friends and family that I would be pursuing a graduate degree in book publishing, I was met with varied reactions. Some people thought it sounded wonderful—the perfect niche degree for a bookworm like myself. Many others were surprised and pessimistic: “Isn’t that a dying industry?” I admit it made me question my choice at times. Was I really about to go thousands of dollars into debt to hopefully get a career in an industry that would soon cease to exist?