As I type this, I’m on my third cup of coffee, and I think I slept during that last nap. I can’t really remember. I’m one of the many Ooligan students who work in the professional realm while also pursuing a master’s degree, which means constantly trying to balance and prioritize schedules while facing an endless string of sleepless nights and pots (and pots) of coffee. Now I’m a special snowflake, because I actually work three jobs that all involve complicated children and exist in different quadrants of Portland. But I digress. Ultimately, what I have found through juggling full-time graduate school, multiple jobs, and an attempt at a social life is that I am gathering skills that will serve me well for the rest of my life. Every graduate student I know who also practices a balancing act, whether at Ooligan or otherwise, is learning what it means to get stuff done—and be creative while doing so. By building up our professional resumes while pursuing our education, we are able to provide unique and valuable insight into successful strategies, and we experience what the real world is actually like.
With three books ready to hit the market in the coming months, two teams are working hard on their Social Media Strategy Document, which covers everything from who they aim to reach with their social media campaign to when this campaign will be launched and—most importantly—how they plan to execute their ideas. The document is extensive, and for every platform they utilize (Facebook, Twitter, Instagram, Tumblr, etc.), there is “paperwork” to be done. So, where do I come in?
In 2013, a fourteen-year-old student, Suvir Mirchandani, was wondering how his school could reduce its ink consumption after receiving tons of daily handouts. He started his research by focusing on the most frequently used letters in these handouts: e, t, a, o, and r. Then he applied them to four different types of fonts—Garamond, Times New Roman, Century Gothic, and Comic Sans—and compared their ink consumptions.
Utilizing the digital realm to house publishers’ supplemental material is a win-win endeavor for publishers. It’s low risk and low investment.
Over the course of the year, along with learning how to market books, I’ve picked up a few tips about how to market yourself. After all, the hiring process (which we are all heading toward!) is usually just marketing your skill set to an employer’s needs. One of the keys to success in the quest for employment—whether finding a new job or retaining your current one—is undoubtedly professionalism. It’s almost like good design; it’s recognized by a few when it’s good and noticed by all when it’s not. So, I think it’s time to get down to brass tacks and talk about professionalism and email.
Emails are the bacon fat clogging my productivity levels, and I bet they are clogging yours too. Sticking to the successful formula of the Four Cs of Copyediting, I’ve come up with my own Four Cs of Emailing.
When I took over this project at the end of spring term last year, I honestly could not imagine this end point: we have a finished book, reviews coming in, and several upcoming book events. It has been a long road, and yet it feels just like yesterday that my predecessor was graduating and handing me the reigns. And now, as we wrap up the marketing plan for Seven Stitches and celebrate the launch, we turn to a new manuscript. This is one of the most amazing aspects of our time at Ooligan Press. We have our hands in so many pieces of the process.