With three books ready to hit the market in the coming months, two teams are working hard on their Social Media Strategy Document, which covers everything from who they aim to reach with their social media campaign to when this campaign will be launched and—most importantly—how they plan to execute their ideas. The document is extensive, and for every platform they utilize (Facebook, Twitter, Instagram, Tumblr, etc.), there is “paperwork” to be done. So, where do I come in?
Over the course of the year, along with learning how to market books, I’ve picked up a few tips about how to market yourself. After all, the hiring process (which we are all heading toward!) is usually just marketing your skill set to an employer’s needs. One of the keys to success in the quest for employment—whether finding a new job or retaining your current one—is undoubtedly professionalism. It’s almost like good design; it’s recognized by a few when it’s good and noticed by all when it’s not. So, I think it’s time to get down to brass tacks and talk about professionalism and email.
Emails are the bacon fat clogging my productivity levels, and I bet they are clogging yours too. Sticking to the successful formula of the Four Cs of Copyediting, I’ve come up with my own Four Cs of Emailing.
Every couple of years, it gets easier to make websites look the way we want them to. First, there was just HTML coding, where cheesy-looking animated candle frames were often as fancy as it got. Then CSS came along and let us add structure to sites: drop shadows, new colors and shapes, more easy-on-the-eyes navigation. Then content management systems like Wordpress made it so regular people (like me) can make cool-looking websites.
Ooligan was approached by a fellow writer and editor who is involved in the Portland literary scene, which is often predominantly white. Where are the Asian, African American, Native American, and Latino writers he knows reside in this city?
One of my favorite aspects of being a manager of Ooligan’s editorial department is the short class we hold every Wednesday. We cover various roles that an editor plays and tasks that they may be expected to complete. During one of these classes, a fellow Ooligan student asked me about other classes they should consider taking if they want to pursue a future in editing. My answer was quick and to the point: design.
If you’re of the bookish persuasion (and if you’re reading this blog post, the odds are probably good), you may also be of the mappish persuasion: when you pick up a book and discover it contains a map, a little piece of you erupts in excitement over this double-page spread that promises a literary quest is waiting inside.