Ooligan Press

ISBN: 978-1932010329

7″ x 10″, softcover

304 pages


Brew to Bikes

Charles Heying

Dissatisfied with passive consumption, many residents of Portland, Oregon, take matters into their own hands. Associate Professor of Urban Studies Charles Heying noticed these local artisans prospering all over the city and set out to study their thriving economy. Profiling hundreds of local businesses, and with an eye on Portland’s unique penchant for sustainability and urban development, Brew to Bikes is about everything from bike manufacturers to microbreweries, from do-it-yourself to traditional crafts. A treatise to local, ethical business practices, Brew to Bikes positions Portland as a hub of artisan ingenuity worthy of admiration.


Ooligan Press sincerely regrets an error in the first print edition of Brew to Bikes: Portland’s Artisan Economy. Contributor and freelance writer Rebecca Ragain’s name was spelled incorrectly. The upcoming e-book reflects the corrected spelling.

Praise for Brew to Bikes

Brew to Bikes puts much of what I’ve suspected about our local artisan economy into more academic and in-depth terms. It’s a welcome analysis that should give inspiration and ammunition to supporters of our vibrant, small-scale, local economy.

— Jonathan Maus, BikePortland.org

  • Charles Heying is Associate Professor of Urban Studies and Planning at Portland State University in Portland, Oregon. His research interests include the interrelationship of private, nonprofit, and public sectors in market economies; institutional network analysis; and elites, power, and social transformation. Heying’s interests led him to develop a new project on Portland’s artisan economy, depicting the “creative class” and cultural economy of a rising city.

    In 2011, Heying and his students started the Artisan Economy Initiative and their blog can be viewed here.

    Connect with Charles Heying

    Website: http://artisaneconomyinitiative.wordpress.com/

    Facebook: https://www.facebook.com/charles.heying

  • Find support for academic principles and theory in Brew to Bikes: Portland’s Artisan Economy, a comprehensive look at artisan business practices within an urban environment. Revealing Portland, Oregon’s unique penchant for sustainable urban development, this text profiles hundreds of local businesses and organizations in industries such as food, fashion, entertainment, technology, and transportation. From microbreweries to coffee roasters, farmers’ markets to thrift stores, and custom-built bikes to the green scene, Portland State University Urban Studies and Planning Professor Charles Heying details how the city’s artisan economy encourages the community to support local and sustainable industries. Add Brew to Bikes to your syllabus and employ Heying’s analysis of Portland’s unique economy to help your students grasp ideas pertinent to the progressive development of cities across the nation.

    Grades: College

    Topics: Artisan Economies, Local and Sustainable Business, Urban Culture and Consumerism, Progressive Urban Development, DIY Ethos, Microeconomics

    Genre: Urban Studies, Business & Economics