It’s true that reading habits don’t change overnight, but now that computer reading is fast becoming an integral part of our life, switching from online reading to perusing text on electronic gadgets no longer seems like such a giant leap.
According to Bowker’s PubTrack Consumer service, 48% of all e-book downloads during the first quarter of 2009 were made to desktops and laptops, but the percentage dwindled to just 40% when the first seven months was concerned. In other words, more and more people are used to downloading and reading e-books through their mobile devices.
During the comparable period, the Kindle’s market share grew from 23.5% to 28%, while iPhone dropped one percent to just 6.5%. Books are definitely a growing presence on the iPhone though; according to Flurry, a mobile app analytics company, books have surpassed games in popularity on the iPhone.
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